{"id":140769,"date":"2025-04-28T10:41:45","date_gmt":"2025-04-28T10:41:45","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=140769"},"modified":"2025-04-28T18:15:24","modified_gmt":"2025-04-28T18:15:24","slug":"el-auge-de-las-tendencias-en-el-tratamiento-de-unas","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/the-rise-of-nail-treatment-trends","title":{"rendered":"El auge de las tendencias en el tratamiento de u\u00f1as"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Lo que los profesionales deben saber<\/h2>\n\n\n\n<p>Over the past few years, the beauty world has witnessed a major shift in how nails are perceived\u2014not just as fashion statements but as indicators of health and well-being. According to a new report, the global market for nail treatment products was valued at USD 3.23 billion in 2023 and is forecasted to grow steadily at a CAGR of 7.0% until 2030. These nail treatment trends are redefining client expectations, and professionals who keep pace will thrive in this evolving landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumen de los resultados<\/h2>\n\n\n\n<p>En <strong>Investigaci\u00f3n de Grand View<\/strong> report points to a growing consumer awareness about nail health. Factors like increased cases of brittle nails, fungal infections, and the need for restorative treatments post-manicure are fuelling demand for specialised <a href=\"https:\/\/nailknowledge.org\/es\/blog\/cuidado-de-las-unas-2\/\" data-wpil-monitor-id=\"152\">cuidado de las u\u00f1as<\/a> productos. En lugar de centrarse puramente en la est\u00e9tica, cada vez m\u00e1s clientes buscan tratamientos que promuevan <a href=\"https:\/\/nailknowledge.org\/es\/blog\/propiedades-importantes-de-las-unas-naturales\/\" data-wpil-monitor-id=\"151\">fuerza natural de las u\u00f1as<\/a>hidrataci\u00f3n y recuperaci\u00f3n.<\/p>\n\n\n\n<p>Luxury brands and indie innovators alike are expanding their nail treatment lines, offering serums, fortifiers, and antifungal solutions alongside traditional polishes. There&#8217;s also a notable rise in vegan, cruelty-free, and &#8220;free-from&#8221; (meaning free of certain harsh chemicals) product ranges. Simply put, today&#8217;s consumers want results\u2014without compromising on safety or ethics. <em>A este respecto, es importante tener en cuenta que <strong>TODOS<\/strong> artificial nail products that need curing are chemical, all of them vegan and cruelty free &amp; <strong>M\u00c1S <\/strong>Las marcas de gama alta prestan mucha atenci\u00f3n a los ingredientes, incluso a las normas y reglamentos de los organismos reguladores.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo las tendencias en tratamiento de u\u00f1as est\u00e1n redefiniendo los servicios profesionales<\/h2>\n\n\n\n<p>At NailKnowledge, we&#8217;ve long championed a balanced approach between beauty and biology. These new nail treatment trends affirm a truth we&#8217;ve always emphasised: healthy nails are beautiful nails.<\/p>\n\n\n\n<p>However, it&#8217;s crucial for professionals to differentiate between products that truly support nail health and those that are marketed with trendy buzzwords but deliver little substance. Always vet the ingredients, verify claims, and stay informed about the latest scientific findings underpinning these treatments.<\/p>\n\n\n\n<p>Adem\u00e1s, los salones pueden aumentar la confianza de los clientes ofreciendo consultas que eval\u00faen la salud de las u\u00f1as antes de recomendar tratamientos espec\u00edficos. La personalizaci\u00f3n, respaldada por el conocimiento, le har\u00e1 destacar en este mercado en auge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendencias en el tratamiento de u\u00f1as<\/h2>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo puede aprovechar estas tendencias emergentes en el tratamiento de u\u00f1as y preparar sus servicios para el futuro?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dar prioridad a la educaci\u00f3n<\/strong>: Understand the common causes of nail issues like onychoschizia (splitting) and <a href=\"https:\/\/nailknowledge.org\/es\/blog\/onicomicosis-infecciones-de-las-unas\/\" data-wpil-monitor-id=\"153\">onicomicosis<\/a> (infecciones f\u00fangicas) para recomendar tratamientos eficaces basados en la evidencia.<\/li>\n\n\n\n<li><strong>Actualice su estanter\u00eda de productos<\/strong>: Disponga de sueros cient\u00edficamente probados, aceites reparadores y top coats espec\u00edficos para cada tratamiento. Busca marcas que sean transparentes en cuanto a sus pruebas y f\u00f3rmulas.<\/li>\n\n\n\n<li><strong>Comercializar servicios de bienestar<\/strong>: Ofrezca consultas sobre la salud de las u\u00f1as o planes de recuperaci\u00f3n junto con los tratamientos est\u00e9ticos.<\/li>\n\n\n\n<li><strong>Abrazar la belleza limpia<\/strong>: Clients are increasingly drawn to formulations free from formaldehyde, toluene, and dibutyl phthalate (DBP). Familiarise yourself with &#8220;5-free&#8221;, &#8220;7-free&#8221;, or even &#8220;13-free&#8221; labelling. The problem with this is that we tend to loose sight of what IS in the product and that is even more important, that &amp; nail care and nail maintenance.<\/li>\n\n\n\n<li><strong>Sensibilizar a los clientes<\/strong>: Ofrezca material educativo o talleres sobre el mantenimiento de la salud de las u\u00f1as en casa entre las citas.<\/li>\n<\/ul>\n\n\n\n<p>By embedding nail wellness into your service ethos, you&#8217;ll not only meet client demand, you&#8217;ll inspire loyalty and referrals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Editor\u2019s Note<\/h2>\n\n\n\n<p>Recent findings suggest a reevaluation of past understandings. As new science emerges, so do our recommendations. If previous guidance focused predominantly on cosmetic solutions, today&#8217;s insights highlight a growing need for therapeutic, science-backed nail care approaches.<\/p>\n\n\n\n<p>La era de los servicios de u\u00f1as puramente decorativos est\u00e1 evolucionando. A medida que la atenci\u00f3n se desplaza hacia la salud hol\u00edstica de las u\u00f1as, los profesionales tienen una oportunidad apasionante de liderar con conocimiento, habilidad y cuidado. Mantenerse informado sobre las \u00faltimas tendencias en tratamientos de u\u00f1as no solo preparar\u00e1 su negocio para el futuro, sino que tambi\u00e9n mejorar\u00e1 el bienestar real de cada clienta a la que atienda.<\/p>","protected":false},"excerpt":{"rendered":"<p>What Professionals Need to Know Over the past few years, the beauty world has witnessed a major shift in how nails are perceived\u2014not just as fashion statements but as indicators of health and well-being. According to a new report, the global market for nail treatment products was valued at USD 3.23 billion in 2023 and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":140771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"nail treatment trends","_yoast_wpseo_metadesc":"Explore emerging nail treatment trends shaping the industry in 2024 and beyond, and how salons can stay ahead.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[242],"tags":[],"class_list":{"0":"post-140769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trending-in-nails","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of Nail Treatment Trends - 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