{"id":30686,"date":"2020-12-07T13:25:54","date_gmt":"2020-12-07T13:25:54","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=30686"},"modified":"2026-06-19T16:05:20","modified_gmt":"2026-06-19T16:05:20","slug":"derribo-de-mitos","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/myth-busting","title":{"rendered":"Acabar con los mitos"},"content":{"rendered":"\n

Definition of a cosmetic (EU Law):  A “cosmetic product” shall mean any substance or mixture intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and\/or correcting body odours and\/or protecting them or keeping them in good condition.<\/i><\/p>\n\n\n\n

I just want to quote this to demonstrate that ALL nail products are a cosmetic and therefore fall under \u2018cosmetic\u2019 legislation all over the world.<\/p>\n\n\n\n

We work in a fabulous industry with so much going for it!! But there are also quite a few issues that need some attention so that they stop having  a strong negative force on our industry!<\/p>\n\n\n\n

Clearly, education is probably top of the list as there is no common ground in any country as to the minimum requirements! There is not even any common ground on terminology and facts!! This is not a new topic and there doesn\u2019t appear to be a clear path to improving the situation that has been going on all during my career of 30+ years!<\/p>\n\n\n\n

However, there is one issue that has always been around but has changed its character and escalated in recent years! That is the \u2018marketing spin\u2019!<\/p>\n\n\n\n

Now, I\u2019m not going to target any brand nor am I going to \u2018name and shame\u2019. What I am going to do is to encourage nail professionals to increase their education, knowledge and skills and be a true pro! Neither am I going to recommend not using brands that make the most of \u2018spinning\u2019 as many love them! BUT, what you do need to do is manage expectations and educate your clients with the true facts!<\/p>\n\n\n\n

So, what are the \u2018spins\u2019 and the \u2018myths\u2019? Basically, they are brands that don’t actually have much new to offer as there are so many nail brands out there! There is very little new in the world of nails (although there are one or two new ideas that are hitting the professional market so we\u2019ll see how they do). It\u2019s essential for  nail brand to make its mark and have a USP (unique selling point\/proposition). Otherwise why would you buy it, especially if it is more expensive than many others?<\/p>\n\n\n\n

There are 100\u2019s of gel polishes and 1000\u2019s of nail polishes on the market. The brands need you to want theirs above all others! The vast majority are very similar (and many come from the same factory with little, if any, formulation differences) So this is where marketing needs to spring into action! Buy me, buy me!!<\/p>\n\n\n\n

If you, as nail professionals, truly understand your science you will be able to differentiate the real facts from the spin! Don\u2019t get taken in by the \u2018stories\u2019! Just reading Facebook threads leave me dismayed by how many are brain washed by sheer rubbish!! It sounds fantastic so it must be true!! NOOOOO!<\/p>\n\n\n\n

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