{"id":36465,"date":"2021-05-28T15:08:19","date_gmt":"2021-05-28T15:08:19","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=36465"},"modified":"2021-07-01T21:52:55","modified_gmt":"2021-07-01T21:52:55","slug":"formacion-de-marca-lo-hago-o-no-lo-hago","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/brand-training-shall-i-or-shall-i-give-it-a-miss","title":{"rendered":"Formaci\u00f3n sobre marcas: \u00bflo hago? \u00bfO lo dejo pasar?"},"content":{"rendered":"<p>You\u2019ve done your training and are out working as a professional nail technician. Maybe you did your beginner training years ago and have been working for quite a while? But the time comes when you want to change brands or add a new brand. Or maybe your favourite brand has launched a new product that plays a different role? Do you just buy it and start using it?<\/p>\n\n\n\n<p>Well, the most important answer here is NO, you don\u2019t. Let me explain why and the two things you need to do to make sure you are providing your clients with the very best service, (and avoid any grief from them!)<\/p>\n\n\n\n<p>We all know that there are many, many brands that buy \u2018off the shelf\u2019 products. These are products that are ready formulated and available to the brand in their own packaging but are, essentially, the same product in a different bottle, tub, tube and maybe a different colour range. (AKA white labelling). Even this type of brand can have different formulations from others as there are many available. Some more expensive than others. I\u2019m not going to focus on these BUT if they have a good education program with experienced Educators the following will apply.<\/p>\n\n\n\n<p>Hay muchas marcas de calidad en el mercado que investigan por su cuenta, quiz\u00e1 tengan sus propias f\u00f3rmulas y, tal vez, incluso su propio laboratorio y qu\u00edmicos. En general, son las que lanzan nuevos productos y no solo una nueva gama de colores.<\/p>\n\n\n\n<p>Once upon a time in the industry, when the brands would only sell to proven qualified pros, you could not buy a new range unless you had taken a \u2018conversion course\u2019. This is\/was a short and inexpensive course that explained the science behind the range, its characteristics, how to use it effectively and so much more. The industry has evolved into a place where this isn\u2019t the norm. It is an evolution that hasn\u2019t helped the industry at all!<\/p>\n\n\n\n<p>No matter how good (or how bad for that matter) your beginner training was this career belongs into the \u2018lifetime learning\u2019 category. No one can know it all. No one is so experienced that there isn\u2019t something else to learn. The more good Educators you learn from the better YOU will be.<\/p>\n\n\n\n<p>Every good quality brand will have its very own characteristics. For example: do you \u2018float\u2019 the colour on or do you use multiple strokes; what type of \u2018manipulation\u2019 is needed for UV gel; medium dry ratio for L&amp;P is the basis but do these colours need to be a bit wetter; how can you solve a \u2018problem\u2019 nail. And so on. If you do not understand these characteristics, then you are not going to get the best from the brand and the best for your clients.<\/p>\n\n\n\n<p>La soluci\u00f3n es doble:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Invest in a conversion course (the best brands will have these available as they WANT the best performance from their products) It shouldn\u2019t be too expensive and will be an invaluable investment for you.<\/li><li>Don\u2019t buy a new brand\/new product and use it on clients immediately! Trial it on you, your friends, long term clients who are happy to be a \u2018guinea pig\u2019 maybe at a discount. Every client is an individual and will react differently to products.<\/li><\/ol>\n\n\n\n<p>\u00a1Comete tus errores antes de que est\u00e9 en tu men\u00fa!<\/p>\n\n\n\n<p>It doesn\u2019t matter how experienced you are, an understanding of a brands characteristics will save you in the long run! Who needs clients complaints? Yes, it maybe the 1 in 10 but that 1 is 1 too many!<\/p>\n\n\n\n<p>Si te has formado en la marca y tienen una buena educaci\u00f3n y atenci\u00f3n al cliente, ser\u00e1n el primer puerto de escala para ayudarte a resolver el problema. CADA cliente es diferente.<\/p>\n\n\n\n<p>Last word: used MATCHED systems!!! Don\u2019t buy a new UV gel brand and use your other brand UV lamp! Don\u2019t but a new L&amp;P monomer and use another brands powder polymer.<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve done your training and are out working as a professional nail technician. Maybe you did your beginner training years ago and have been working for quite a while? But the time comes when you want to change brands or add a new brand. Or maybe your favourite brand has launched a new product that [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":36466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[101,92],"tags":[],"class_list":{"0":"post-36465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-nail-services","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand training: shall I? Or shall I give it a miss? - NailKnowledge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailknowledge.org\/es\/blog\/formacion-de-marca-lo-hago-o-no-lo-hago\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand training: shall I? Or shall I give it a miss? - NailKnowledge\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve done your training and are out working as a professional nail technician. Maybe you did your beginner training years ago and have been working for quite a while? But the time comes when you want to change brands or add a new brand. 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