{"id":36714,"date":"2021-06-10T11:03:41","date_gmt":"2021-06-10T11:03:41","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=36714"},"modified":"2023-04-20T08:56:30","modified_gmt":"2023-04-20T08:56:30","slug":"reclamos-publicitarios-hipoalergenico-libre-de-vegano-libre-de-crueldad","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/marketing-claims-hypoallergenic-free-from-vegan-cruelty-free","title":{"rendered":"Declaraciones comerciales: hipoalerg\u00e9nico, \"libre de\", vegano, sin crueldad."},"content":{"rendered":"<p>Esta es una breve descripci\u00f3n de lo que significan (o deber\u00edan significar). Ver\u00e1 que muchas afirmaciones no son m\u00e1s que historias de marketing y no se basan en requisitos legales ni son exactas.<\/p>\n\n\n\n<p>Las reclamaciones deben seguir ciertos criterios como mejores pr\u00e1cticas:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Cumplimiento Legal. Todos los cosm\u00e9ticos est\u00e1n sujetos a las Regulaciones Cosm\u00e9ticas de cada pa\u00eds. Estas son muy detalladas y las afirmaciones no deben hacerse si de todos modos caen bajo los requisitos legales.<\/li>\n\n\n\n<li>Veracidad. Las reclamaciones no deben basarse en informaci\u00f3n falsa o irrelevante.<\/li>\n\n\n\n<li>Apoyo probatorio. Cada alegaci\u00f3n admisible debe estar respaldada por pruebas que la demuestren<\/li>\n\n\n\n<li>Honradez. Las afirmaciones no deben ir m\u00e1s all\u00e1 de las pruebas<\/li>\n\n\n\n<li>Imparcialidad. Las reivindicaciones deben ser objetivas y no criticar ingredientes de uso legal en cosm\u00e9tica ni inducir a confusi\u00f3n con productos de la competencia.<\/li>\n\n\n\n<li>Toma de decisiones con conocimiento de causa. Deben permitir al profesional o al consumidor tomar decisiones con conocimiento de causa. Deben ser pertinentes y comprensibles para el usuario final medio.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hipoalerg\u00e9nico. Esta es una afirmaci\u00f3n admisible si cuenta con evidencia de respaldo. Pero no se deje enga\u00f1ar por la afirmaci\u00f3n. No significa que las reacciones al\u00e9rgicas sean imposibles. Significa que el potencial es \u2018inferior al promedio\u2019, por lo que es menos probable que desencadene una respuesta que los productos que no pueden hacer esta afirmaci\u00f3n. Los productos para el recubrimiento de u\u00f1as, por su naturaleza, contienen al\u00e9rgenos conocidos, algunos m\u00e1s que otros. Pero tambi\u00e9n, el contacto con la piel del producto no curado debe evitarse en todo momento (y esto incluye los recubrimientos mal curados que parecen curados). Sin embargo, muchos se sienten m\u00e1s seguros usando este tipo de producto y, para las u\u00f1as, es poco probable que contengan los al\u00e9rgenos m\u00e1s conocidos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2018Sin...\u2019. Al principio, este t\u00e9rmino se refer\u00eda al esmalte de u\u00f1as tradicional, \u00a1pero es una afirmaci\u00f3n muy enga\u00f1osa! Algunos de los ingredientes que suelen aparecer en las listas est\u00e1n prohibidos de todos modos. Algunos son ingredientes que no se han utilizado desde hace a\u00f1os. De otros, sobre los que se ha afirmado que son nocivos, se ha demostrado que esas afirmaciones son err\u00f3neas o se encuentran en cantidades tan min\u00fasculas que son insignificantes. Uno de los que aparece en la mayor\u00eda de las listas: el formaldeh\u00eddo, que es un gas, no se a\u00f1ade como ingrediente, pero hay muchos ingredientes cosm\u00e9ticos que, al reaccionar qu\u00edmicamente entre s\u00ed, liberan una cantidad min\u00fascula e insignificante, de alrededor de 0,00031 TP3T.<\/li>\n<\/ul>\n\n\n\n<p>Una nueva afirmaci\u00f3n que surge constantemente es que algunos esmaltes en gel UV afirman ser \u2018libres de x\u2019. Bueno, la comprensi\u00f3n de \u2018libre de\u2019 se relaciona con la lista para esmaltes de u\u00f1as. Los esmaltes de u\u00f1as tradicionales y los esmaltes en gel UV son tipos de productos totalmente diferentes, por lo que el \u2018libre de\u2019 aceptado no se aplica. Ahora, si dijeran \u2018libre de HEMA o acrilato de isobornilo\u2019, por ejemplo, ser\u00eda relevante.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vegano. Esto se relaciona con cualquier producto de origen animal y cualquier crueldad animal. Pr\u00e1cticamente todos los recubrimientos para u\u00f1as no incluyen productos de origen animal, por lo que todos son veganos. La \u00fanica excepci\u00f3n muy rara es si se utiliza el pigmento carm\u00edn, pero este ha sido reemplazado hace mucho tiempo por alternativas. Para veganos estrictos, hay algunos ingredientes que pueden ser objetados. Ejemplos de estos podr\u00edan ser la lanolina (derivada de la lana de oveja) y la cera de abejas (recolectada de colmenas). Los animales no sufren da\u00f1o en la recolecci\u00f3n de estos, pero obviamente hay una fuerte conexi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Libre de crueldad. No se realizan pruebas en animales en productos cosm\u00e9ticos terminados en ning\u00fan lugar del mundo. La marca puede usar el logotipo de \u2018libre de crueldad\u2019 pero solo bajo ciertas circunstancias que son, en resumen, que el fabricante y sus proveedores no han encargado ninguna prueba en animales en ning\u00fan producto ni en ninguno de sus ingredientes. Todos los productos cosm\u00e9ticos son inherentemente libres de crueldad, por lo que, en muchos sentidos, no se necesita como reclamo ni como logotipo.<\/li>\n<\/ul>\n\n\n\n<p>Curiosamente, en el Reglamento de Aplicaci\u00f3n de Productos Cosm\u00e9ticos de 2013 (que tambi\u00e9n se aplicar\u00e1 en el Reino Unido a partir del 1 de enero de 2021), el art\u00edculo 21 establece que cierta informaci\u00f3n debe ponerse f\u00e1cilmente a disposici\u00f3n del p\u00fablico.<\/p>\n\n\n\n<p>\u00a1Ver\u00e1s c\u00f3mo algunas afirmaciones no se ajustan a las \u2018buenas pr\u00e1cticas\u2019! \u00a1F\u00edjate en #5!!!<\/p>\n\n\n\n<p>En conclusi\u00f3n, \u00a1la comprensi\u00f3n es esencial! \u00a1No se deje enga\u00f1ar por afirmaciones que exageran las cosas! Algunas (y no todas) pueden ser enga\u00f1osas, inexactas o incluso err\u00f3neas. Es un mercado sobresaturado y las marcas necesitan dejar su huella. Compre de fuentes confiables y autorizadas y todo estar\u00e1 bien.<\/p>","protected":false},"excerpt":{"rendered":"<p>This is a brief description on what all these mean (or should mean!). You may see that many claims are just marketing stories and have no basis in legal requirements nor accuracy! Claims should follow certain criteria as best practice: A new claim that keeps popping up is that some UV gel polishes claim to [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":36715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[75],"tags":[],"class_list":{"0":"post-36714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-myth-busting","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Claims: hypoallergenic, \u2018free from\u2019, vegan, cruelty free. - NailKnowledge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailknowledge.org\/es\/blog\/reclamos-publicitarios-hipoalergenico-libre-de-vegano-libre-de-crueldad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Claims: hypoallergenic, \u2018free from\u2019, vegan, cruelty free. - NailKnowledge\" \/>\n<meta property=\"og:description\" content=\"This is a brief description on what all these mean (or should mean!). 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