{"id":36784,"date":"2021-06-11T20:30:38","date_gmt":"2021-06-11T20:30:38","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=36784"},"modified":"2021-07-01T21:52:29","modified_gmt":"2021-07-01T21:52:29","slug":"pueden-sobrevivir-los-salones-tras-un-cierre","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/can-salons-survive-after-lockdown","title":{"rendered":"\u00bfPueden sobrevivir los salones tras el cierre?"},"content":{"rendered":"

Can we? Yes, we can! But not if you do what you\u2019ve always done! We have woken up out of this long hard year to a \u2018different world\u2019 with a lot of our clients and potential clients having a different mindset.<\/p>\n\n\n\n

Tras leer un informe actual del El negocio de la moda<\/a> (un sitio web fascinante e informativo al que merece la pena suscribirse) me he armado con algunas estad\u00edsticas interesantes.<\/p>\n\n\n\n

Con todos los salones cerrados durante el cierre patronal y tantas personas necesitadas de mantener su aspecto y la salud de todas aquellas cosas para las que suelen acudir a los profesionales en busca de ayuda, por ejemplo, las u\u00f1as, el pelo y la piel, etc., \u00a1el sector minorista se ha disparado! \u00bfQu\u00e9 ha ocurrido?<\/p>\n\n\n\n

Many, who, during lockdown have found that they have some time to experiment so have, often for the first time, resorted to trying out some \u2018at home\u2019 salon style treatments. Some of those have had great success so may never return to the salon. Others have had disasters so need rescuing. Many will still love the luxury of a pampering salon session so will bin their DIY kits and rush back. But maybe many will fall into the habit of both! Salon visits with home maintenance in between so fewer salon visits.<\/p>\n\n\n\n

A well-known salon brand of hair colour has seen their on-line sales grow by 600%!!! An \u2018at home\u2019 manicure kit grew by 16-fold on the previous year. Other salon style brands developed a DIY kit that gave good results but nowhere near the longevity of the equivalent salon treatment.<\/p>\n\n\n\n

This is good news for us as the retail sales coming from a salon-based company are adjusting to make the two complement each other. But there are far more \u2018retail only\u2019 brands and they will continue to sell and develop the DIY kits as their income has increased during lockdown and will hold onto those that like this less expensive alternative!  From a \u2018nails\u2019 point of view the retail sales of UV gel polish has done a lot of damage to the pro industry. So many more allergies, so our clients can never wear UV GP again! Plus, all the damage to try to put right!<\/p>\n\n\n\n

What is the solution? Well, this is many fold! We are (or should be) the professionals here and must be able to provide our varied services much better than anything that can be done at home by the amateur.  Plus, we should be providing new and exciting services that clients will be tempted back to experience something new that they never imagined could be done! Services should be effective, efficient, cost effective and \u2018jaw dropping\u2019.<\/p>\n\n\n\n

I am a big proponent (i.e. supporter) of the concept of \u2018multitaskers\u2019 and \u2018judicious choices\u2019. What do I mean by that? Multitaskers are products that do more than one thing. Good multitaskers in the hands of an educated professional can, almost, be all things to all people i.e. \u2018one size does fit all\u2019 – but only if you know what you\u2019re doing!<\/p>\n\n\n\n

\u2018Judicious choices\u2019? Choose wisely! You don\u2019t have to spend a fortune on re-branding or buying something new because you fancy trying it never mind if you have the right clientele that will want it!  This is something that happens so often in the nail sector. The nail pro is drawn to learning a new skill, for example, but doesn\u2019t have the clientele that will want it! Know your client base and focus your new skills on what you can sell to them! Why learn how to do an \u2018extreme\u2019 nail when you mostly do \u2018short and natural\u2019 (unless you want to enter the comps that is). Make your choices wisely and from a true business point of view.<\/p>\n\n\n\n

As\u00ed que, \u00a1vamos! Mejora y eleva tu juego. Recupera a los clientes que se han acostumbrado al bricolaje. Emoci\u00f3nalos, y a los nuevos clientes, con algo nuevo y que nunca creyeron posible.<\/p>\n\n\n\n

We need our pro sectors to grow and be successful in this \u2018new world\u2019. Let\u2019s just go out and \u2018reel them in\u2019!!! We can do what you, at home, cannot!<\/p>","protected":false},"excerpt":{"rendered":"

Can we? Yes, we can! But not if you do what you\u2019ve always done! We have woken up out of this long hard year to a \u2018different world\u2019 with a lot of our clients and potential clients having a different mindset. Having read a current report from the Business of Fashion (a fascinating and informative […]<\/p>\n","protected":false},"author":26,"featured_media":36785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[101],"tags":[],"class_list":{"0":"post-36784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"yoast_head":"\nCan salons survive after lockdown? - NailKnowledge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailknowledge.org\/es\/blog\/pueden-sobrevivir-los-salones-tras-un-cierre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can salons survive after lockdown? - NailKnowledge\" \/>\n<meta property=\"og:description\" content=\"Can we? Yes, we can! But not if you do what you\u2019ve always done! We have woken up out of this long hard year to a \u2018different world\u2019 with a lot of our clients and potential clients having a different mindset. Having read a current report from the Business of Fashion (a fascinating and informative […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nailknowledge.org\/es\/blog\/pueden-sobrevivir-los-salones-tras-un-cierre\/\" \/>\n<meta property=\"og:site_name\" content=\"NailKnowledge\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-11T20:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T21:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nailknowledge.org\/wp-content\/uploads\/2021\/06\/BLOG-THUMBNAIL-13.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marian Newman, BEM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marian Newman, BEM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown\"},\"author\":{\"name\":\"Marian Newman, BEM\",\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#\\\/schema\\\/person\\\/223d94f08fdfe199c5dc3e942356735b\"},\"headline\":\"Can salons survive after lockdown?\",\"datePublished\":\"2021-06-11T20:30:38+00:00\",\"dateModified\":\"2021-07-01T21:52:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown\"},\"wordCount\":692,\"publisher\":{\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nailknowledge.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/BLOG-THUMBNAIL-13.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown\",\"url\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown\",\"name\":\"Can salons survive after lockdown? - NailKnowledge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nailknowledge.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/BLOG-THUMBNAIL-13.jpg\",\"datePublished\":\"2021-06-11T20:30:38+00:00\",\"dateModified\":\"2021-07-01T21:52:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#primaryimage\",\"url\":\"https:\\\/\\\/nailknowledge.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/BLOG-THUMBNAIL-13.jpg\",\"contentUrl\":\"https:\\\/\\\/nailknowledge.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/BLOG-THUMBNAIL-13.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nailknowledge.org\\\/blog\\\/can-salons-survive-after-lockdown#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nailknowledge.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can salons survive after lockdown?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#website\",\"url\":\"https:\\\/\\\/new.nailknowledge.org\\\/\",\"name\":\"NailKnowledge\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/new.nailknowledge.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#organization\",\"name\":\"NailKnowledge\",\"url\":\"https:\\\/\\\/new.nailknowledge.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nailknowledge.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/KN-Logo-1.webp\",\"contentUrl\":\"https:\\\/\\\/nailknowledge.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/KN-Logo-1.webp\",\"width\":542,\"height\":100,\"caption\":\"NailKnowledge\"},\"image\":{\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/new.nailknowledge.org\\\/#\\\/schema\\\/person\\\/223d94f08fdfe199c5dc3e942356735b\",\"name\":\"Marian Newman, BEM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/27f69ce4dbced196ceb3dad391e7e6ac1cd7dd01ca24dfbb4d94d70a904a98b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/27f69ce4dbced196ceb3dad391e7e6ac1cd7dd01ca24dfbb4d94d70a904a98b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/27f69ce4dbced196ceb3dad391e7e6ac1cd7dd01ca24dfbb4d94d70a904a98b2?s=96&d=mm&r=g\",\"caption\":\"Marian Newman, BEM\"},\"url\":\"https:\\\/\\\/nailknowledge.org\\\/es\\\/blog\\\/author\\\/marian\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPueden sobrevivir los salones tras un cierre patronal? - NailKnowledge","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nailknowledge.org\/es\/blog\/pueden-sobrevivir-los-salones-tras-un-cierre\/","og_locale":"es_ES","og_type":"article","og_title":"Can salons survive after lockdown? - NailKnowledge","og_description":"Can we? Yes, we can! But not if you do what you\u2019ve always done! We have woken up out of this long hard year to a \u2018different world\u2019 with a lot of our clients and potential clients having a different mindset. Having read a current report from the Business of Fashion (a fascinating and informative […]","og_url":"https:\/\/nailknowledge.org\/es\/blog\/pueden-sobrevivir-los-salones-tras-un-cierre\/","og_site_name":"NailKnowledge","article_published_time":"2021-06-11T20:30:38+00:00","article_modified_time":"2021-07-01T21:52:29+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2021\/06\/BLOG-THUMBNAIL-13.jpg","type":"image\/jpeg"}],"author":"Marian Newman, BEM","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marian Newman, BEM","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#article","isPartOf":{"@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown"},"author":{"name":"Marian Newman, BEM","@id":"https:\/\/new.nailknowledge.org\/#\/schema\/person\/223d94f08fdfe199c5dc3e942356735b"},"headline":"Can salons survive after lockdown?","datePublished":"2021-06-11T20:30:38+00:00","dateModified":"2021-07-01T21:52:29+00:00","mainEntityOfPage":{"@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown"},"wordCount":692,"publisher":{"@id":"https:\/\/new.nailknowledge.org\/#organization"},"image":{"@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#primaryimage"},"thumbnailUrl":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2021\/06\/BLOG-THUMBNAIL-13.jpg","articleSection":["Business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown","url":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown","name":"\u00bfPueden sobrevivir los salones tras un cierre patronal? - NailKnowledge","isPartOf":{"@id":"https:\/\/new.nailknowledge.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#primaryimage"},"image":{"@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#primaryimage"},"thumbnailUrl":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2021\/06\/BLOG-THUMBNAIL-13.jpg","datePublished":"2021-06-11T20:30:38+00:00","dateModified":"2021-07-01T21:52:29+00:00","breadcrumb":{"@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#primaryimage","url":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2021\/06\/BLOG-THUMBNAIL-13.jpg","contentUrl":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2021\/06\/BLOG-THUMBNAIL-13.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/nailknowledge.org\/blog\/can-salons-survive-after-lockdown#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nailknowledge.org\/"},{"@type":"ListItem","position":2,"name":"Can salons survive after lockdown?"}]},{"@type":"WebSite","@id":"https:\/\/new.nailknowledge.org\/#website","url":"https:\/\/new.nailknowledge.org\/","name":"Conocimientos de u\u00f1as","description":"","publisher":{"@id":"https:\/\/new.nailknowledge.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new.nailknowledge.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/new.nailknowledge.org\/#organization","name":"Conocimientos de u\u00f1as","url":"https:\/\/new.nailknowledge.org\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/new.nailknowledge.org\/#\/schema\/logo\/image\/","url":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2026\/03\/KN-Logo-1.webp","contentUrl":"https:\/\/nailknowledge.org\/wp-content\/uploads\/2026\/03\/KN-Logo-1.webp","width":542,"height":100,"caption":"NailKnowledge"},"image":{"@id":"https:\/\/new.nailknowledge.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/new.nailknowledge.org\/#\/schema\/person\/223d94f08fdfe199c5dc3e942356735b","name":"Marian Newman, BEM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/27f69ce4dbced196ceb3dad391e7e6ac1cd7dd01ca24dfbb4d94d70a904a98b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27f69ce4dbced196ceb3dad391e7e6ac1cd7dd01ca24dfbb4d94d70a904a98b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/27f69ce4dbced196ceb3dad391e7e6ac1cd7dd01ca24dfbb4d94d70a904a98b2?s=96&d=mm&r=g","caption":"Marian Newman, BEM"},"url":"https:\/\/nailknowledge.org\/es\/blog\/author\/marian"}]}},"_links":{"self":[{"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/posts\/36784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/comments?post=36784"}],"version-history":[{"count":0,"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/posts\/36784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/media\/36785"}],"wp:attachment":[{"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/media?parent=36784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/categories?post=36784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nailknowledge.org\/es\/wp-json\/wp\/v2\/tags?post=36784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}