With all salons shut during lockdown and so many needing to maintain their appearance and health of all of those things they usually go to professionals for help with e.g. nails, hair and skin etc., the retail sector has boomed! So, what has been happening?<\/p>\n\n\n\n
Many, who, during lockdown have found that they have some time to experiment so have, often for the first time, resorted to trying out some \u2018at home\u2019 salon style treatments. Some of those have had great success so may never return to the salon. Others have had disasters so need rescuing. Many will still love the luxury of a pampering salon session so will bin their DIY kits and rush back. But maybe many will fall into the habit of both! Salon visits with home maintenance in between so fewer salon visits.<\/p>\n\n\n\n
A well-known salon brand of hair colour has seen their on-line sales grow by 600%!!! An \u2018at home\u2019 manicure kit grew by 16-fold on the previous year. Other salon style brands developed a DIY kit that gave good results but nowhere near the longevity of the equivalent salon treatment.<\/p>\n\n\n\n
This is good news for us as the retail sales coming from a salon-based company are adjusting to make the two complement each other. But there are far more \u2018retail only\u2019 brands and they will continue to sell and develop the DIY kits as their income has increased during lockdown and will hold onto those that like this less expensive alternative! From a \u2018nails\u2019 point of view the retail sales of UV gel polish has done a lot of damage to the pro industry. So many more allergies, so our clients can never wear UV GP again! Plus, all the damage to try to put right!<\/p>\n\n\n\n
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