{"id":36784,"date":"2021-06-11T20:30:38","date_gmt":"2021-06-11T20:30:38","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=36784"},"modified":"2021-07-01T21:52:29","modified_gmt":"2021-07-01T21:52:29","slug":"pueden-sobrevivir-los-salones-tras-un-cierre","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/can-salons-survive-after-lockdown","title":{"rendered":"\u00bfPueden sobrevivir los salones tras el cierre?"},"content":{"rendered":"

\u00bfPodemos? \u00a1S\u00ed, podemos! \u00a1Pero no si haces lo que siempre has hecho! Hemos despertado de este largo y duro a\u00f1o a un \u2018mundo diferente\u2019 con muchos de nuestros clientes y clientes potenciales teniendo una mentalidad diferente.<\/p>\n\n\n\n

Tras leer un informe actual del El negocio de la moda<\/a> (un sitio web fascinante e informativo al que merece la pena suscribirse) me he armado con algunas estad\u00edsticas interesantes.<\/p>\n\n\n\n

Con todos los salones cerrados durante el cierre patronal y tantas personas necesitadas de mantener su aspecto y la salud de todas aquellas cosas para las que suelen acudir a los profesionales en busca de ayuda, por ejemplo, las u\u00f1as, el pelo y la piel, etc., \u00a1el sector minorista se ha disparado! \u00bfQu\u00e9 ha ocurrido?<\/p>\n\n\n\n

Muchos, que durante el confinamiento han descubierto que tienen tiempo para experimentar, han recurrido, a menudo por primera vez, a tratamientos de sal\u00f3n \u2018en casa\u2019. Algunos de ellos han tenido un gran \u00e9xito, por lo que es posible que nunca vuelvan al sal\u00f3n. Otros han tenido desastres y necesitan ser rescatados. A muchos todav\u00eda les encantar\u00e1 el lujo de una sesi\u00f3n de spa en el sal\u00f3n, por lo que desechar\u00e1n sus kits de bricolaje y volver\u00e1n corriendo. \u00a1Pero quiz\u00e1s muchos caer\u00e1n en el h\u00e1bito de ambos! Visitas al sal\u00f3n con mantenimiento en casa entre medias, lo que significa menos visitas al sal\u00f3n.<\/p>\n\n\n\n

Una conocida marca de tintes para el cabello de sal\u00f3n ha visto c\u00f3mo sus ventas en l\u00ednea se multiplicaban por 600%. Las ventas de un kit de manicura \u2018para usar en casa\u2019 se multiplicaron por 16 con respecto al a\u00f1o anterior. Otras marcas de productos de sal\u00f3n lanzaron un kit de uso dom\u00e9stico que ofrec\u00eda buenos resultados, pero que no se acercaba ni de lejos a la duraci\u00f3n del tratamiento equivalente en el sal\u00f3n.<\/p>\n\n\n\n

Esta es una buena noticia para nosotros, ya que las ventas minoristas de una empresa con sede en salones se est\u00e1n ajustando para que ambas se complementen. Pero hay muchas m\u00e1s marcas \u2018solo para minoristas\u2019 y continuar\u00e1n vendiendo y desarrollando los kits de bricolaje, ya que sus ingresos han aumentado durante el confinamiento y se aferrar\u00e1n a aquellos a los que les gusta esta alternativa menos costosa. Desde el punto de vista de las \u2018u\u00f1as\u2019, las ventas minoristas de esmaltes de gel UV han causado mucho da\u00f1o a la industria profesional. Tantas m\u00e1s alergias, \u00a1as\u00ed que nuestros clientes nunca m\u00e1s podr\u00e1n usar esmalte de gel UV! \u00a1Adem\u00e1s, todo el da\u00f1o que hay que intentar reparar!<\/p>\n\n\n\n

\u00bfCu\u00e1l es la soluci\u00f3n? \u00a1Bueno, esto es multifac\u00e9tico! Nosotros (o deber\u00edamos serlo) somos los profesionales aqu\u00ed y debemos ser capaces de ofrecer nuestros diversos servicios mucho mejor que cualquier cosa que un aficionado pueda hacer en casa. Adem\u00e1s, \u00a1deber\u00edamos ofrecer servicios nuevos y emocionantes que tienten a los clientes a regresar para experimentar algo nuevo que nunca imaginaron que se podr\u00eda hacer! Los servicios deben ser efectivos, eficientes, rentables y \u2018asombrosos\u2019.<\/p>\n\n\n\n

Soy un gran defensor (es decir, partidario) del concepto de \u2018multitareas\u2019 y \u2018elecciones juiciosas\u2019. \u00bfA qu\u00e9 me refiero con eso? Las multitareas son productos que hacen m\u00e1s de una cosa. Las buenas multitareas en manos de un profesional educado pueden ser, casi, todo para todos, es decir, \u2018un tama\u00f1o sirve para todos\u2019, \u00a1pero solo si sabes lo que haces!<\/p>\n\n\n\n

\u2018\u00bf\u2019Elecciones juiciosas\u2018? \u00a1Elige sabiamente! No tienes que gastar una fortuna en cambiar de marca o comprar algo nuevo porque te apetece probarlo, \u00a1y mucho menos si tienes la clientela adecuada que lo querr\u00e1! Esto es algo que sucede muy a menudo en el sector de las u\u00f1as. El profesional de u\u00f1as se siente atra\u00eddo por aprender una nueva habilidad, por ejemplo, \u00a1pero no tiene la clientela que la querr\u00e1! Conoce tu base de clientes y enfoca tus nuevas habilidades en lo que puedes venderles. \u00bfPor qu\u00e9 aprender a hacer una u\u00f1a \u2019extrema\u2018 cuando haces principalmente \u2019corta y natural' (a menos que quieras participar en concursos). Haz tus elecciones sabiamente y desde un verdadero punto de vista empresarial.<\/p>\n\n\n\n

As\u00ed que, \u00a1vamos! Mejora y eleva tu juego. Recupera a los clientes que se han acostumbrado al bricolaje. Emoci\u00f3nalos, y a los nuevos clientes, con algo nuevo y que nunca creyeron posible.<\/p>\n\n\n\n

Necesitamos que nuestros sectores profesionales crezcan y tengan \u00e9xito en este \u2018nuevo mundo\u2019. \u00a1\u00a1\u00a1Salgamos y \u2018atraig\u00e1moslos\u2019!!! \u00a1Podemos hacer lo que t\u00fa, en casa, no puedes!<\/p>","protected":false},"excerpt":{"rendered":"

Can we? Yes, we can! But not if you do what you\u2019ve always done! We have woken up out of this long hard year to a \u2018different world\u2019 with a lot of our clients and potential clients having a different mindset. Having read a current report from the Business of Fashion (a fascinating and informative […]<\/p>\n","protected":false},"author":26,"featured_media":36785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[101],"tags":[],"class_list":{"0":"post-36784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"yoast_head":"\nCan salons survive after lockdown? - NailKnowledge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailknowledge.org\/es\/blog\/pueden-sobrevivir-los-salones-tras-un-cierre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can salons survive after lockdown? - NailKnowledge\" \/>\n<meta property=\"og:description\" content=\"Can we? 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