{"id":50200,"date":"2022-09-09T00:27:30","date_gmt":"2022-09-09T00:27:30","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=50200"},"modified":"2023-10-10T19:34:03","modified_gmt":"2023-10-10T19:34:03","slug":"haz-que-llueva-con-nail-retail","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/es\/blog\/make-it-rain-with-nail-retail","title":{"rendered":"\"Haz que llueva\" con Nail Retail"},"content":{"rendered":"

Los profesionales de las u\u00f1as son personas muy creativas, dispuestas a aprender constantemente cosas nuevas y con una gran capacidad multitarea. Son artistas, t\u00e9cnicos, psic\u00f3logos, \u00a1lo que se te ocurra! Sin embargo, hay dos palabras que simplemente les aterrorizan: venta de u\u00f1as al por menor.<\/p>\n\n\n\n

Otros profesionales del sector de la belleza, como los esteticistas y los peluqueros, se desenvuelven muy bien en el comercio minorista. En cambio, los profesionales de las u\u00f1as parecen tener dificultades y algunos ni siquiera creen que sea una opci\u00f3n para ellos. Pero, \u00bfpor qu\u00e9 es tan importante la venta al por menor de u\u00f1as?<\/p>\n\n\n\n

La primera raz\u00f3n se explica por s\u00ed sola: el aumento de los ingresos. Con el comercio minorista, puede aumentar sus ingresos sin dedicar m\u00e1s tiempo a los servicios. Adem\u00e1s, la retenci\u00f3n de clientes puede aumentar en 30%, ya que tus clientes se sienten m\u00e1s mimados, lo que se traduce en fidelidad.

Intente incorporar los art\u00edculos de venta al por menor al servicio que presta, en forma de asistencia a domicilio. La asistencia a domicilio mantiene los resultados del servicio durante m\u00e1s tiempo, lo que aumenta la satisfacci\u00f3n del cliente. Es una forma estupenda de demostrar su experiencia y profesionalidad y generar confianza. Como resultado, vender\u00e1 m\u00e1s (tanto servicios como productos).<\/p>\n\n\n\n

Lo s\u00e9, lo s\u00e9... Muchos argumentar\u00e1n que no son vendedores y que parecer\u00edan desesperados o prepotentes. Si perteneces a este grupo, estoy aqu\u00ed para decirte que est\u00e1s equivocada. La venta de u\u00f1as no consiste en vender. Se trata de ayudar a los clientes, satisfacer sus necesidades y resolver sus problemas. Por lo tanto, eres la experta que ellos esperan que seas.<\/p>\n\n\n\n

La clave est\u00e1 en disponer de art\u00edculos de manicura de marcas en las que conf\u00edes y que ya utilices como parte de tus servicios. Mientras prestas dichos servicios, explica a tus clientas qu\u00e9 es lo que utilizas y por qu\u00e9. En lugar de hablarles de su vida amorosa o de sus \u00faltimas vacaciones, h\u00e1blales de c\u00f3mo les benefician los productos que utilizas. \u00bfQu\u00e9 dificultades est\u00e1n experimentando que usted puede resolver? U\u00f1as quebradizas<\/a>? \u00bfPiel seca? U\u00f1eros<\/a>? Piense en las ventajas de sus productos y en c\u00f3mo pueden ayudar al cliente. No enumere las caracter\u00edsticas. A tus clientes no les importa si la loci\u00f3n que utilizas contiene 79 vitaminas, el sudor de una rana casi extinguida y las bendiciones de una monja de 130 a\u00f1os. Lo que s\u00ed les importa es c\u00f3mo esta loci\u00f3n va a dejar su piel suave, tersa y resplandeciente.<\/p>\n\n\n\n

Abastece tus estantes con tu aceite favorito para u\u00f1as, tratamiento para cut\u00edculas, fortalecedor de u\u00f1as, lociones para manos y cremas para pies. Aseg\u00farate tambi\u00e9n de tener a mano limas de u\u00f1as, as\u00ed como tu quitaesmalte hidratante especial y, por supuesto, esmaltes de u\u00f1as. Hable con sus clientes. Inf\u00f3rmales. A continuaci\u00f3n, encuentre sus \u201cpuntos d\u00e9biles\u201d y ofr\u00e9zcales soluciones con la venta de u\u00f1as al por menor. Y ver\u00e1s c\u00f3mo crece tu negocio cuando tus clientas hablen maravillas de ti.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Nail professionals are very creative people, willing to constantly learn new things, and great at multitasking. They are artists, technicians, psychologists, you name it! However, there are two words that simply terrify them: nail retail. Other professionals in the beauty industry, like aestheticians and hair stylists, are great at retail. On the other hand, nail […]<\/p>\n","protected":false},"author":2405,"featured_media":50201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[101],"tags":[],"class_list":{"0":"post-50200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"yoast_head":"\n"Make It Rain" with Nail Retail - NailKnowledge<\/title>\n<meta name=\"description\" content=\"Nail pros are very creative people, constantly learning new things. 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