O setor de beleza est\u00e1 repleto de produtos que prometem resultados milagrosos, desde o crescimento mais r\u00e1pido das unhas at\u00e9 a for\u00e7a inquebr\u00e1vel. Mas at\u00e9 que ponto essas afirma\u00e7\u00f5es de marketing s\u00e3o verdadeiras?<\/p>\n\n\n\n
Frequentemente recebemos perguntas sobre a efic\u00e1cia dos produtos para unhas, especialmente aqueles que afirmam fortalecer as unhas ou evitar a quebra.<\/p>\n\n\n\n
A typical example of a query we encounter a lot is: “I read in your book that nothing you can apply to the nails will make them grow faster or stronger, as this is determined by the nail matrix. However, some nail products claim to fuse together the nail plate layers to protect the nail and prevent cracking and breaking, stating that when they are used, the nail plate is stronger and grows longer. Is this a false claim? How could they possibly work?<\/p>\n\n\n\n
We\u2019ll also provide tips on how to interpret these claims accurately and when it might be worth reaching out to manufacturers for clarity. Let\u2019s clear up the confusion on the above question and ensure that you\u2019re fully informed about what you’re applying to your nails.<\/p>\n\n\n\n
Ou\u00e7o muito essa pergunta e ela \u00e9 uma fonte constante de confus\u00e3o. Os produtos cosm\u00e9ticos N\u00c3O podem alegar legalmente que fazem com que a placa ungueal cres\u00e7a mais rapidamente, mas n\u00e3o \u00e9 isso que esses produtos alegam fazer.<\/p>\n\n\n\n
When you carefully read the claims, and take the time to understand what is really being said, this becomes clear. These products don\u2019t claim to make the nail grow faster. But they do claim to make the nail stronger. These products reinforce the nail plates making them stronger which prevents them from breaking, so they can naturally grow longer. Grow is the key word here.<\/p>\n\n\n\n
Cosmetics can\u2019t and don\u2019t affect the way the nail plate grows. But they can reinforce the existing nail plate to make it stronger, so it can naturally grow longer. That is hugely different than saying the product makes the nail grow faster, which would be a false claim. Instead, these products claim to make the nail plate stronger, so it won\u2019t break and can therefore naturally grow longer.<\/p>\n\n\n\n
I think this is a valid claim. It pays to carefully read marketing claims to make sure you properly understand what\u2019s being said and if you don\u2019t understand, I suggest contacting the manufacturers to ask for a better explanation that you can understand.<\/p>","protected":false},"excerpt":{"rendered":"
The beauty industry is flooded with products promising miraculous results, from faster nail growth to unbreakable strength. But how much truth is there in these marketing claims? We frequently receive questions about the effectiveness of nail products, especially those that claim to strengthen nails or prevent breakage. A typical example of a query we encounter […]<\/p>\n","protected":false},"author":51,"featured_media":125030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[93,92],"tags":[],"class_list":{"0":"post-125027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nail-general-information","8":"category-nail-services","9":"entry"},"yoast_head":"\n