{"id":140769,"date":"2025-04-28T10:41:45","date_gmt":"2025-04-28T10:41:45","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=140769"},"modified":"2025-04-28T18:15:24","modified_gmt":"2025-04-28T18:15:24","slug":"o-aumento-das-tendencias-de-tratamento-de-unhas","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/pt\/blog\/the-rise-of-nail-treatment-trends","title":{"rendered":"A ascens\u00e3o das tend\u00eancias de tratamento de unhas"},"content":{"rendered":"<h2 class=\"wp-block-heading\">O que os profissionais precisam saber<\/h2>\n\n\n\n<p>Over the past few years, the beauty world has witnessed a major shift in how nails are perceived\u2014not just as fashion statements but as indicators of health and well-being. According to a new report, the global market for nail treatment products was valued at USD 3.23 billion in 2023 and is forecasted to grow steadily at a CAGR of 7.0% until 2030. These nail treatment trends are redefining client expectations, and professionals who keep pace will thrive in this evolving landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumo das constata\u00e7\u00f5es<\/h2>\n\n\n\n<p>O <strong>Pesquisa Grand View<\/strong> report points to a growing consumer awareness about nail health. Factors like increased cases of brittle nails, fungal infections, and the need for restorative treatments post-manicure are fuelling demand for specialised <a href=\"https:\/\/nailknowledge.org\/pt\/blog\/cuidados-posteriores-com-as-unhas\/\" data-wpil-monitor-id=\"152\">cuidados com as unhas<\/a> produtos. Em vez de se concentrar apenas na est\u00e9tica, mais clientes est\u00e3o buscando tratamentos que promovam <a href=\"https:\/\/nailknowledge.org\/pt\/blog\/propriedades-importantes-das-unhas-naturais\/\" data-wpil-monitor-id=\"151\">for\u00e7a natural das unhas<\/a>hidrata\u00e7\u00e3o e recupera\u00e7\u00e3o.<\/p>\n\n\n\n<p>Luxury brands and indie innovators alike are expanding their nail treatment lines, offering serums, fortifiers, and antifungal solutions alongside traditional polishes. There&#8217;s also a notable rise in vegan, cruelty-free, and &#8220;free-from&#8221; (meaning free of certain harsh chemicals) product ranges. Simply put, today&#8217;s consumers want results\u2014without compromising on safety or ethics. <em>Aqui \u00e9 importante perceber que <strong>TODOS<\/strong> os produtos para unhas artificiais que precisam de cura s\u00e3o qu\u00edmicos, todos eles veganos e livres de crueldade &amp; <strong>MAIS <\/strong>As marcas de alto padr\u00e3o d\u00e3o muita aten\u00e7\u00e3o aos ingredientes, inclusive \u00e0s regras e aos regulamentos dos \u00f3rg\u00e3os governamentais.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como as tend\u00eancias de tratamento de unhas est\u00e3o redefinindo os servi\u00e7os profissionais<\/h2>\n\n\n\n<p>At NailKnowledge, we&#8217;ve long championed a balanced approach between beauty and biology. These new nail treatment trends affirm a truth we&#8217;ve always emphasised: healthy nails are beautiful nails.<\/p>\n\n\n\n<p>However, it&#8217;s crucial for professionals to differentiate between products that truly support nail health and those that are marketed with trendy buzzwords but deliver little substance. Always vet the ingredients, verify claims, and stay informed about the latest scientific findings underpinning these treatments.<\/p>\n\n\n\n<p>Al\u00e9m disso, os sal\u00f5es podem aumentar a confian\u00e7a do cliente oferecendo consultas que avaliam a sa\u00fade das unhas antes de recomendar tratamentos espec\u00edficos. A personaliza\u00e7\u00e3o, respaldada pelo conhecimento, o diferenciar\u00e1 nesse mercado em expans\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mantendo-se \u00e0 frente das tend\u00eancias de tratamento de unhas<\/h2>\n\n\n\n<p>Ent\u00e3o, como voc\u00ea pode aproveitar essas tend\u00eancias emergentes de tratamento de unhas e preparar seus servi\u00e7os para o futuro?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Priorizar a educa\u00e7\u00e3o<\/strong>: Understand the common causes of nail issues like onychoschizia (splitting) and <a href=\"https:\/\/nailknowledge.org\/pt\/blog\/infeccoes-das-unhas-por-onicomicose\/\" data-wpil-monitor-id=\"153\">onicomicose<\/a> (infec\u00e7\u00f5es f\u00fangicas) para recomendar tratamentos eficazes e baseados em evid\u00eancias.<\/li>\n\n\n\n<li><strong>Atualize sua prateleira de produtos<\/strong>: Estoque s\u00e9runs, \u00f3leos reparadores e top coat espec\u00edficos para tratamentos com respaldo cient\u00edfico. Procure marcas que sejam transparentes com rela\u00e7\u00e3o a seus testes e f\u00f3rmulas.<\/li>\n\n\n\n<li><strong>Comercializar servi\u00e7os de bem-estar<\/strong>: Inclua consultas sobre sa\u00fade das unhas ou planos de recupera\u00e7\u00e3o como ofertas premium junto com os tratamentos est\u00e9ticos.<\/li>\n\n\n\n<li><strong>Abrace a beleza limpa<\/strong>: Clients are increasingly drawn to formulations free from formaldehyde, toluene, and dibutyl phthalate (DBP). Familiarise yourself with &#8220;5-free&#8221;, &#8220;7-free&#8221;, or even &#8220;13-free&#8221; labelling. The problem with this is that we tend to loose sight of what IS in the product and that is even more important, that &amp; nail care and nail maintenance.<\/li>\n\n\n\n<li><strong>Desenvolver o conhecimento do cliente<\/strong>: Ofere\u00e7a materiais educativos ou workshops sobre como manter a sa\u00fade das unhas em casa entre as consultas.<\/li>\n<\/ul>\n\n\n\n<p>By embedding nail wellness into your service ethos, you&#8217;ll not only meet client demand, you&#8217;ll inspire loyalty and referrals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Editor\u2019s Note<\/h2>\n\n\n\n<p>Recent findings suggest a reevaluation of past understandings. As new science emerges, so do our recommendations. If previous guidance focused predominantly on cosmetic solutions, today&#8217;s insights highlight a growing need for therapeutic, science-backed nail care approaches.<\/p>\n\n\n\n<p>A era dos servi\u00e7os de unhas puramente decorativos est\u00e1 evoluindo. \u00c0 medida que o foco muda para a sa\u00fade hol\u00edstica das unhas, os profissionais t\u00eam uma excelente oportunidade de liderar com conhecimento, habilidade e cuidado. Manter-se informado sobre as \u00faltimas tend\u00eancias em tratamento de unhas n\u00e3o s\u00f3 preparar\u00e1 seu neg\u00f3cio para o futuro, mas tamb\u00e9m aumentar\u00e1 o bem-estar real de cada cliente que voc\u00ea atender.<\/p>","protected":false},"excerpt":{"rendered":"<p>What Professionals Need to Know Over the past few years, the beauty world has witnessed a major shift in how nails are perceived\u2014not just as fashion statements but as indicators of health and well-being. According to a new report, the global market for nail treatment products was valued at USD 3.23 billion in 2023 and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":140771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[242],"tags":[],"class_list":{"0":"post-140769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trending-in-nails","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of Nail Treatment Trends - NailKnowledge<\/title>\n<meta name=\"description\" content=\"Explore emerging nail treatment trends shaping the industry in 2024 and beyond, and how salons can stay ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailknowledge.org\/pt\/blog\/o-aumento-das-tendencias-de-tratamento-de-unhas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Nail Treatment Trends - 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