{"id":44953,"date":"2022-03-08T08:00:00","date_gmt":"2022-03-08T08:00:00","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=44953"},"modified":"2022-03-02T16:58:35","modified_gmt":"2022-03-02T16:58:35","slug":"biab-voce-sabe-o-que-e-isso","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/pt\/blog\/biab-do-you-know-what-it-is","title":{"rendered":"BIAB - voc\u00ea sabe o que \u00e9 isso?"},"content":{"rendered":"

Um marketing inteligente criou um \"burburinho\" sobre um produto do tipo BIAB que n\u00e3o s\u00f3 deixou os profissionais de unhas \"animados\", mas tamb\u00e9m seus clientes!<\/p>\n\n\n\n

Mas o que \u00e9 isso?<\/p>\n\n\n\n

BIAB stands for “Builder In A Bottle”.
It is a type of UV gel that is a \u2018builder\u2019, that happens to be \u2018in a bottle\u2019!!! Nothing more than that! No need for any hype really. Just understanding.<\/p>\n\n\n\n

So, what is a \u2018builder\u2019?<\/p>\n\n\n\n

It is a UV gel product with relatively high viscosity (this means it is thicker than usual). Older systems always had this type of product but it didn\u2019t hold its shape for long, and probably needed a \u2018flash cure\u2019 to keep it in place in order to \u2018build\u2019 a structure.<\/p>\n\n\n\n

Os produtos modernos resolveram esse problema! Uma boa formula\u00e7\u00e3o permitir\u00e1 a constru\u00e7\u00e3o de uma estrutura, a superf\u00edcie se autonivelar\u00e1, mas a estrutura real manter\u00e1 sua forma por tempo suficiente para criar, pelo menos, alguns pregos antes de come\u00e7ar a se mover.<\/p>\n\n\n\n

THIS is clever development, and many brands have this type of product in their \u2018arsenal\u2019. It may be in a bottle… But it may be in a jar!
The result is it \u2018builds\u2019!<\/p>\n\n\n\n

Praticamente todas as melhores marcas (e o NailKnowledge n\u00e3o menciona marcas) t\u00eam esse tipo de produto.\u00a0<\/p>\n\n\n\n

My opinion (and this is my personal opinion, which I always admit to, as opposed to facts) is that the days of asking a client to invert their finger to get an apex (due to gravity), to then immediately turn it around and put it under the UV lamp should be a thing of the past. Not only is it unprofessional and uncomfortable for the client, but it is also less than accurate when creating a perfect structure. It is also very time-consuming as each nail coating needs to be done one at a time.\u00a0<\/p>\n\n\n\n

Many brands have this \u2018builder\u2019 product but they choose not to market it as such. But it will be there.<\/p>\n\n\n\n

Em conclus\u00e3o:
Don\u2019t be taken in by marketing hype. Understand your products.
Don\u2019t let clients be taken in by marketing hype. If they are demanding a BIAB, then educate them with your understanding and ability to explain. (If you don\u2019t understand yourself then you cannot possibly explain!)<\/p>\n\n\n\n

It\u2019s a \u2018builder\u2019, that happens to be in a bottle!<\/p>\n\n\n\n

Leia mais sobre os produtos BIAB aqui:<\/p>\n\n\n\n