{"id":64904,"date":"2023-04-21T19:49:17","date_gmt":"2023-04-21T19:49:17","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=64904"},"modified":"2024-10-25T16:37:32","modified_gmt":"2024-10-25T16:37:32","slug":"unhas-no-brasil","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/pt\/blog\/nails-in-brazil","title":{"rendered":"Unhas no Brasil"},"content":{"rendered":"

Nails have long been a symbol of beauty and elegance in various cultures across the world. However, in Brazil, nails have taken on a whole new level of significance. Brazilian women are very dedicated to nail care, not only in salons but especially at home.<\/p>\n\n\n\n

Known for their love of vibrant colours and intricate designs when it comes to their nails; from bold hues to glittery accents, Brazilian nail art is celebrated for its creativity and originality. The nail culture in Brazil has become so noteworthy that it has even become a tourist attraction, with visitors seeking out nail salons and technicians to experience the trend for themselves.<\/p>\n\n\n\n

As unhas como s\u00edmbolo da cultura brasileira<\/strong><\/h3>\n\n\n\n

Nails have held a significant place in Brazilian culture for centuries. The Aboriginal population already used pigments extracted from nature to adorn their bodies, so it was only natural that those customs got absorbed into the daily lives of Brazilian people. During the colonial period, the slave trade brought a diverse mix of cultures to Brazil, each with its own customs and traditions too. Add to that the huge influx of immigrants during the 18th<\/sup> century, and it\u2019s no surprise that Brazil is a big melting pot of creativity and diversity.<\/p>\n\n\n\n

A evolu\u00e7\u00e3o dos cuidados com as unhas no Brasil<\/strong><\/h3>\n\n\n\n

As mulheres brasileiras t\u00eam feito suas pr\u00f3prias unhas em casa desde o in\u00edcio da d\u00e9cada de 19th<\/sup> century, with salons becoming popular a bit later than Europe (1920\u2019s, as opposed to Europe\u2019s late 1892). And even so many techs have been working successfully in salons since the beginning, the Brazilian government has only recognised and legally protected the profession in 2012.<\/p>\n\n\n\n

In a country where nail lacquer is still prevalent over any other type of nail coating, women attend the salon weekly for their appointments, and it\u2019s not rare for some to pop in for a change of colour twice in the same week.<\/p>\n\n\n\n

Also, because nail polish in Brazil can be bought for very little money, it is accessible to many and used as a form to escape austerity in the poorer parts of the country.<\/p>\n\n\n\n

Because the use of lacquer is dominant, Brazilian women have over the years developed their own method of painting nails, which is very interesting and produce beautiful results. It consists in flooding the cuticles whilst painting, and using an orange wood stick, cotton and acetone to clean up the surrounding skin afterwards. This ensures that the isn\u2019t a gap between the product and the proximal nail fold, and that will potentially make the service last longer (WARNING: this is not a practice done with gels, only with nail lacquer).<\/p>\n\n\n\n

Ultimamente, tem sido grande nas m\u00eddias sociais, com a hashtag manicure brasileira<\/em> e muitos jornalistas de beleza escrevendo sobre a experi\u00eancia com o servi\u00e7o.<\/p>\n\n\n\n

Do fa\u00e7a-voc\u00ea-mesmo ao profissional: A evolu\u00e7\u00e3o da arte das unhas brasileiras<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A nail art profissional tem sido uma tend\u00eancia popular crescente no Brasil h\u00e1 pouco mais de uma d\u00e9cada.<\/p>\n\n\n\n

It has always been customary for Brazilian women to do some sort of DYI nail art at home during the World Cup, Carnival and special events for example, but it wasn’t until the early 2010s that it really exploded in popularity.<\/p>\n\n\n\n

The introduction of new types of nail coatings plus the upskilling of the profession opened so many possibilities.<\/p>\n\n\n\n

Social media also played a significant role in the trend’s rise, as Brazilian women began sharing photos of their elaborate nail art designs on platforms like Instagram and Facebook. As the trend grew, nail art became a cultural phenomenon, with entire magazines and TV shows dedicated to the topic.<\/p>\n\n\n\n

Assim como no resto do mundo, as celebridades e os influenciadores da m\u00eddia social tamb\u00e9m ajudam a popularizar os estilos de nail art. Muitas celebridades brasileiras e personalidades da TV s\u00e3o conhecidas por seus designs de unhas elaborados e atraentes, que s\u00e3o frequentemente compartilhados em suas contas de m\u00eddia social. Como resultado, os f\u00e3s e seguidores procuram imitar suas estrelas favoritas experimentando as \u00faltimas tend\u00eancias em unhas.<\/p>\n\n\n\n

H\u00e1 muita expectativa em rela\u00e7\u00e3o ao que as celebridades usar\u00e3o em suas unhas durante o carnaval, por exemplo, com marcas locais e internacionais patrocinando-as para que usem seus produtos.<\/p>\n\n\n\n

Estilistas de unhas brasileiras: Qualidade e aten\u00e7\u00e3o aos detalhes<\/strong><\/h3>\n\n\n\n

Brazilian nail artists have gained a reputation for their attention to detail and quality of work for many years, with some having become celebrity favourites in Hollywood in the 80\u2019s and 90\u2019s (it\u2019s not just waxing that was exported to California).<\/p>\n\n\n\n

Nos \u00faltimos 10 anos, aproximadamente, houve um aumento no mercado brasileiro de diferentes tipos de revestimentos e extens\u00f5es de unhas, o que impulsionou a profiss\u00e3o e exigiu um aprimoramento das habilidades.<\/p>\n\n\n\n

Muitos t\u00e9cnicos viajaram para a Europa e para os Estados Unidos a fim de aprimorar sua arte e competir em eventos globais, al\u00e9m de trazer essa enorme quantidade de conhecimento de volta ao pa\u00eds. Os eventos de unhas s\u00e3o enormes no pa\u00eds, com a presen\u00e7a de grandes nomes do circuito internacional.<\/p>\n\n\n\n

No momento, o setor continua crescendo como um todo, e estamos vendo muitas marcas tentando mergulhar nas \u00e1guas brasileiras e em seu talento.<\/p>\n\n\n\n

Ind\u00fastria de unhas em expans\u00e3o no Brasil: Oportunidades econ\u00f4micas e criatividade<\/strong><\/h3>\n\n\n\n

As unhas se tornaram um grande neg\u00f3cio no Brasil, com o pa\u00eds ostentando a segunda ind\u00fastria de unhas mais lucrativa do mundo. Os sal\u00f5es e t\u00e9cnicos de unhas s\u00e3o onipresentes em todo o pa\u00eds, com op\u00e7\u00f5es de alta qualidade e econ\u00f4micas dispon\u00edveis para os consumidores. Estima-se que o setor tenha um valor superior a US$2 bilh\u00f5es no Brasil, empregando centenas de milhares de pessoas.<\/p>\n\n\n\n

No entanto, a parte de autocuidado do setor ainda representa sua maior fatia, pois a maioria das mulheres aprendeu a cuidar das unhas na adolesc\u00eancia, e muitas ainda n\u00e3o podem pagar pelas inova\u00e7\u00f5es lan\u00e7adas recentemente no mercado.<\/p>\n\n\n\n

The nail industry has become a significant contributor to the Brazilian economy, providing jobs and income for many. It has also created opportunities for entrepreneurship, as many nail technicians have started their own businesses or franchises. Additionally, the industry has become a popular tourist attraction, with visitors seeking out to try the Brazilian manicure method.<\/p>\n\n\n\n

De acordo com os n\u00fameros de 2010, o Brasil contribuiu com 10,1% da receita global de vendas de produtos para unhas, perdendo apenas para os EUA (16,6%). Esse valor foi de US$405 milh\u00f5es e representou um crescimento de 6,9% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n\n\n\n

The growth of the nail industry in Brazil has provided economic opportunities for many, while also showcasing the country’s creativity and innovation. Overall, nails in Brazil serve as a testament to the country’s passion for beauty, creativity, and self-expression, and they continue to inspire and captivate people around the world.<\/p>","protected":false},"excerpt":{"rendered":"

Nails have long been a symbol of beauty and elegance in various cultures across the world. However, in Brazil, nails have taken on a whole new level of significance. Brazilian women are very dedicated to nail care, not only in salons but especially at home. Known for their love of vibrant colours and intricate designs […]<\/p>\n","protected":false},"author":2,"featured_media":125667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"nails in brazil","_yoast_wpseo_metadesc":"Discover the colorful and creative world of Brazilian nail art and the booming nail industry in Brazil. 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