{"id":36465,"date":"2021-05-28T15:08:19","date_gmt":"2021-05-28T15:08:19","guid":{"rendered":"https:\/\/nailknowledge.org\/?p=36465"},"modified":"2021-07-01T21:52:55","modified_gmt":"2021-07-01T21:52:55","slug":"dao-tao-thuong-hieu-toi-co-nen-bo-qua-no-khong","status":"publish","type":"post","link":"https:\/\/nailknowledge.org\/vi\/blog\/brand-training-shall-i-or-shall-i-give-it-a-miss","title":{"rendered":"\u0110\u00e0o t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u: T\u00f4i c\u00f3 n\u00ean kh\u00f4ng? Hay t\u00f4i n\u00ean b\u1ecf qua?"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh kh\u00f3a \u0111\u00e0o t\u1ea1o v\u00e0 hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t chuy\u00ean vi\u00ean l\u00e0m m\u00f3ng chuy\u00ean nghi\u1ec7p. C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh kh\u00f3a \u0111\u00e0o t\u1ea1o c\u01a1 b\u1ea3n t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc v\u00e0 \u0111\u00e3 l\u00e0m vi\u1ec7c trong ng\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian kh\u00e1 d\u00e0i? Nh\u01b0ng s\u1ebd c\u00f3 l\u00fac b\u1ea1n mu\u1ed1n chuy\u1ec3n sang s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c ho\u1eb7c b\u1ed5 sung th\u00eam m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Ho\u1eb7c c\u00f3 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch c\u1ee7a b\u1ea1n v\u1eeba ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi v\u1edbi c\u00f4ng d\u1ee5ng kh\u00e1c bi\u1ec7t? Li\u1ec7u b\u1ea1n ch\u1ec9 c\u1ea7n mua n\u00f3 v\u1ec1 v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ngay?<\/p>\n\n\n\n

Th\u1ef1c ra, c\u00e2u tr\u1ea3 l\u1eddi quan tr\u1ecdng nh\u1ea5t \u1edf \u0111\u00e2y l\u00e0 KH\u00d4NG, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m th\u1ebf. H\u00e3y \u0111\u1ec3 t\u00f4i gi\u1ea3i th\u00edch l\u00fd do v\u00e0 hai \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t (v\u00e0 tr\u00e1nh b\u1ecb h\u1ecd ph\u00e0n n\u00e0n!)<\/p>\n\n\n\n

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u mua c\u00e1c s\u1ea3n ph\u1ea9m \u2018s\u1eb5n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng\u2019. \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c pha ch\u1ebf s\u1eb5n v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u trong bao b\u00ec ri\u00eang c\u1ee7a h\u1ecd, nh\u01b0ng v\u1ec1 b\u1ea3n ch\u1ea5t, \u0111\u00f3 v\u1eabn l\u00e0 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ef1ng trong chai, h\u0169, \u1ed1ng kh\u00e1c nhau v\u00e0 c\u00f3 th\u1ec3 c\u00f3 b\u1ea3ng m\u00e0u kh\u00e1c. (C\u00f2n g\u1ecdi l\u00e0 \u201cwhite labelling\u201d \u2013 d\u00e1n nh\u00e3n tr\u1eafng). Ngay c\u1ea3 lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 c\u00f3 c\u00f4ng th\u1ee9c kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1eb5n c\u00f3. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao h\u01a1n nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c. T\u00f4i s\u1ebd kh\u00f4ng t\u1eadp trung v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, NH\u01afNG n\u1ebfu h\u1ecd c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ed1t v\u1edbi c\u00e1c Gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m, th\u00ec nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y s\u1ebd \u00e1p d\u1ee5ng.<\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ef1 nghi\u00ean c\u1ee9u, c\u00f3 th\u1ec3 c\u00f3 c\u00f4ng th\u1ee9c ri\u00eang v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f3 ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 nh\u00e0 h\u00f3a h\u1ecdc ri\u00eang. N\u00f3i chung, \u0111\u00e2y l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u tung ra s\u1ea3n ph\u1ea9m m\u1edbi ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t lo\u1ea1t m\u00e0u m\u1edbi.<\/p>\n\n\n\n

Ng\u00e0y x\u01b0a trong ng\u00e0nh n\u00e0y, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m cho nh\u1eefng chuy\u00ean gia \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn, b\u1ea1n kh\u00f4ng th\u1ec3 mua m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi tr\u1eeb khi \u0111\u00e3 ho\u00e0n th\u00e0nh \u2018kh\u00f3a h\u1ecdc chuy\u1ec3n \u0111\u1ed5i\u2019. \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n v\u00e0 chi ph\u00ed th\u1ea5p, gi\u1ea3i th\u00edch c\u01a1 s\u1edf khoa h\u1ecdc \u0111\u1eb1ng sau d\u00f2ng s\u1ea3n ph\u1ea9m, c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a n\u00f3, c\u00e1ch s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0 nhi\u1ec1u n\u1ed9i dung kh\u00e1c. Ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn m\u1ee9c \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f2n l\u00e0 ti\u00eau chu\u1ea9n n\u1eefa. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i ho\u00e0n to\u00e0n kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho ng\u00e0nh!<\/p>\n\n\n\n

D\u00f9 qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o ban \u0111\u1ea7u c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t (hay t\u1ec7) \u0111\u1ebfn \u0111\u00e2u \u0111i ch\u0103ng n\u1eefa, ngh\u1ec1 n\u00e0y v\u1eabn thu\u1ed9c v\u1ec1 h\u1ea1ng m\u1ee5c \u2018h\u1ecdc t\u1eadp su\u1ed1t \u0111\u1eddi\u2019. Kh\u00f4ng ai c\u00f3 th\u1ec3 bi\u1ebft h\u1ebft m\u1ecdi th\u1ee9. Kh\u00f4ng ai c\u00f3 \u0111\u1ee7 kinh nghi\u1ec7m \u0111\u1ebfn m\u1ee9c kh\u00f4ng c\u00f2n \u0111i\u1ec1u g\u00ec \u0111\u1ec3 h\u1ecdc h\u1ecfi. B\u1ea1n h\u1ecdc h\u1ecfi t\u1eeb c\u00e0ng nhi\u1ec1u nh\u00e0 gi\u00e1o d\u1ee5c gi\u1ecfi, b\u1ea1n s\u1ebd c\u00e0ng tr\u1edf n\u00ean gi\u1ecfi h\u01a1n.<\/p>\n\n\n\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang. V\u00ed d\u1ee5: b\u1ea1n n\u00ean \u2018ph\u1ee7\u2019 m\u00e0u l\u00ean m\u00f3ng hay s\u1eed d\u1ee5ng nhi\u1ec1u n\u00e9t v\u1ebd; c\u1ea7n th\u1ef1c hi\u1ec7n k\u1ef9 thu\u1eadt \u2018x\u1eed l\u00fd\u2019 n\u00e0o \u0111\u1ed1i v\u1edbi gel UV; t\u1ef7 l\u1ec7 kh\u00f4 v\u1eeba ph\u1ea3i l\u00e0 ti\u00eau chu\u1ea9n c\u01a1 b\u1ea3n cho L&P, nh\u01b0ng li\u1ec7u nh\u1eefng m\u00e0u n\u00e0y c\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m \u1ea9m h\u01a1n m\u1ed9t ch\u00fat kh\u00f4ng; l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u2018v\u1ea5n \u0111\u1ec1\u2019 tr\u00ean m\u00f3ng. V\u00e0 c\u00f2n nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c n\u1eefa. N\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Gi\u1ea3i ph\u00e1p c\u00f3 hai m\u1eb7t:<\/p>\n\n\n\n

  1. H\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t kh\u00f3a h\u1ecdc v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u01b0\u1eddng cung c\u1ea5p nh\u1eefng kh\u00f3a h\u1ecdc n\u00e0y v\u00ec h\u1ecd mong mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t). Chi ph\u00ed cho kh\u00f3a h\u1ecdc n\u00e0y kh\u00f4ng qu\u00e1 \u0111\u1eaft v\u00e0 s\u1ebd l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00f4 c\u00f9ng h\u1eefu \u00edch cho b\u1ea1n.<\/li>
  2. \u0110\u1eebng v\u1ed9i mua m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m m\u1edbi r\u1ed3i d\u00f9ng ngay cho kh\u00e1ch h\u00e0ng! H\u00e3y th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean ch\u00ednh b\u1ea1n, b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n, ho\u1eb7c nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1eb5n s\u00e0ng l\u00e0m \u2018chu\u1ed9t b\u1ea1ch\u2019 \u2013 c\u00f3 th\u1ec3 v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i. M\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1 th\u1ec3 ri\u00eang bi\u1ec7t v\u00e0 s\u1ebd c\u00f3 ph\u1ea3n \u1ee9ng kh\u00e1c nhau v\u1edbi s\u1ea3n ph\u1ea9m.<\/li><\/ol>\n\n\n\n

    H\u00e3y m\u1eafc l\u1ed7i tr\u01b0\u1edbc khi n\u00f3 c\u00f3 trong th\u1ef1c \u0111\u01a1n c\u1ee7a b\u1ea1n!<\/p>\n\n\n\n

    D\u00f9 b\u1ea1n c\u00f3 kinh nghi\u1ec7m \u0111\u1ebfn \u0111\u00e2u \u0111i ch\u0103ng n\u1eefa, vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c r\u1eafc r\u1ed1i v\u1ec1 l\u00e2u d\u00e0i! Ai l\u1ea1i mu\u1ed1n nh\u1eadn nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n t\u1eeb kh\u00e1ch h\u00e0ng ch\u1ee9? \u0110\u00fang v\u1eady, c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 1 trong 10 tr\u01b0\u1eddng h\u1ee3p, nh\u01b0ng 1 tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 c\u0169ng \u0111\u00e3 l\u00e0 qu\u00e1 nhi\u1ec1u r\u1ed3i!<\/p>\n\n\n\n

    N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 h\u1ecd c\u00f3 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t th\u00ec h\u1ecd s\u1ebd l\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean b\u1ea1n t\u00ecm \u0111\u1ebfn \u0111\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. M\u1ed6I kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00e1c nhau.<\/p>\n\n\n\n

    L\u1eddi khuy\u00ean cu\u1ed1i c\u00f9ng: H\u00e3y s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 s\u1ea3n ph\u1ea9m T\u01af\u01a0NG TH\u00cdCH!!! \u0110\u1eebng mua gel UV c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u00e0 l\u1ea1i d\u00f9ng \u0111\u00e8n UV c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c! \u0110\u1eebng mua monomer L&P m\u1edbi m\u00e0 l\u1ea1i d\u00f9ng b\u1ed9t polymer c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>","protected":false},"excerpt":{"rendered":"

    You\u2019ve done your training and are out working as a professional nail technician. Maybe you did your beginner training years ago and have been working for quite a while? But the time comes when you want to change brands or add a new brand. Or maybe your favourite brand has launched a new product that […]<\/p>\n","protected":false},"author":26,"featured_media":36466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[101,92],"tags":[],"class_list":{"0":"post-36465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-nail-services","9":"entry"},"yoast_head":"\nBrand training: shall I? 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