Nail professionals are very creative people, willing to constantly learn new things, and great at multitasking. They are artists, technicians, psychologists, you name it! However, there are two words that simply terrify them: nail retail.<\/p>\n\n\n\n
Nh\u1eefng chuy\u00ean gia kh\u00e1c trong ng\u00e0nh l\u00e0m \u0111\u1eb9p, nh\u01b0 chuy\u00ean gia th\u1ea9m m\u1ef9 v\u00e0 nh\u00e0 t\u1ea1o m\u1eabu t\u00f3c, r\u1ea5t gi\u1ecfi b\u00e1n l\u1ebb. M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi l\u00e0m m\u00f3ng d\u01b0\u1eddng nh\u01b0 g\u1eb7p kh\u00f3 kh\u0103n, v\u00e0 m\u1ed9t s\u1ed1 th\u1eadm ch\u00ed kh\u00f4ng tin r\u1eb1ng \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn d\u00e0nh cho h\u1ecd. Nh\u01b0ng t\u1ea1i sao b\u00e1n l\u1ebb m\u00f3ng l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady?<\/p>\n\n\n\n
L\u00fd do \u0111\u1ea7u ti\u00ean th\u00ec d\u1ec5 hi\u1ec3u: t\u0103ng thu nh\u1eadp. V\u1edbi b\u00e1n l\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng thu nh\u1eadp m\u00e0 kh\u00f4ng c\u1ea7n d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c d\u1ecbch v\u1ee5. Ngo\u00e0i ra, kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng th\u00eam 30%, v\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c chi\u1ec1u chu\u1ed9ng h\u01a1n, \u0111i\u1ec1u n\u00e0y chuy\u1ec3n th\u00e0nh l\u00f2ng trung th\u00e0nh.
M\u1ee5c ti\u00eau l\u00e0 k\u1ebft h\u1ee3p c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n l\u1ebb v\u00e0o d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p, d\u01b0\u1edbi h\u00ecnh th\u1ee9c ch\u0103m s\u00f3c t\u1ea1i nh\u00e0. Ch\u0103m s\u00f3c t\u1ea1i nh\u00e0 duy tr\u00ec k\u1ebft qu\u1ea3 c\u1ee7a d\u1ecbch v\u1ee5 trong th\u1eddi gian d\u00e0i h\u01a1n, d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1ec3 hi\u1ec7n chuy\u00ean m\u00f4n v\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin. K\u1ebft qu\u1ea3 l\u00e0, b\u1ea1n s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n (c\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m).<\/p>\n\n\n\n
I know, I know… Many will argue that they are not sales people, and they feel they would look desperate or pushy. If you belong in this group, I am here to tell you that you are looking at it all wrong! Nail retail is not about selling. Nail retail is about supporting your clients, fulfilling their needs, and solving problems for them. Therefore, you are being the expert that they would expect you to be!<\/p>\n\n\n\n
Ch\u00eca kh\u00f3a l\u00e0 ph\u1ea3i c\u00f3 c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n l\u1ebb v\u1ec1 m\u00f3ng tay c\u00f3 s\u1eb5n \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n tin t\u01b0\u1edfng v\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u1ea7n trong d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Trong khi b\u1ea1n \u0111ang cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00f3, h\u00e3y gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft b\u1ea1n \u0111ang s\u1eed d\u1ee5ng nh\u1eefng g\u00ec v\u00e0 t\u1ea1i sao. Thay v\u00ec n\u00f3i v\u1ec1 cu\u1ed9c s\u1ed1ng t\u00ecnh y\u00eau ho\u1eb7c k\u1ef3 ngh\u1ec9 m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd, h\u00e3y n\u00f3i v\u1ec1 c\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang s\u1eed d\u1ee5ng mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd. H\u1ecd \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng kh\u00f3 kh\u0103n n\u00e0o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft? M\u00f3ng tay gi\u00f2n<\/a>? Da kh\u00f4? M\u00f3ng tay x\u01b0\u1edbc<\/a>? Think of the benefits of your products and how they can help the client. Do not list the features!\u00a0Your clients do not care if the lotion you are using has 79 vitamins, sweat from an almost extinct frog, and blessings from a 130 year old nun. What they do care about is how this lotion is going to make their skin soft and smooth and glowy!<\/p>\n\n\n\n Stock your shelves with your favorite nail oil, cuticle treatment, nail strengthener, hand lotions, and foot creams. Make sure to also have nail files available, as well as your special moisturizing remover, and of course nail polishes. So talk to your clients. Educate them. Then find their “pain points” and give them solutions with nail retail. And watch your business grow as your clients rave about you!<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Nail professionals are very creative people, willing to constantly learn new things, and great at multitasking. They are artists, technicians, psychologists, you name it! However, there are two words that simply terrify them: nail retail. Other professionals in the beauty industry, like aestheticians and hair stylists, are great at retail. On the other hand, nail […]<\/p>\n","protected":false},"author":2405,"featured_media":50201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[101],"tags":[],"class_list":{"0":"post-50200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"entry"},"yoast_head":"\n