Declarações de marketing: hipoalergênico, "livre de", vegano, livre de crueldade.
This is a brief description on what all these mean (or should mean!). You may see that many claims are just marketing stories and have…
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Padrões ocupacionais nacionais: o que são?
It was officially announced recently that new NOS (National Occupational Standards) for Nail Services have been formally approved. See the Press Release HERE. This news…
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A anatomia das unhas mudou?
Nail services e.g. manicure, nail enhancements etc. have evolved over decades. In each country they have evolved in many different ways. What one country believes…
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Esmalte em gel não tóxico: Ele existe?
First of all you need to understand what ‘toxic’ means! Everything on this earth has a safe and unsafe level of toxicity. Toxic means something…
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Qual é a diferença entre um "gel UV puro" e um "híbrido" e onde estão os "7 Free"?
The professional nail industry has evolved in leaps and bounds!! 10-12 years ago the industry was invigorated with the launch of UV gel polish! All…
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7 grátis! 10 grátis! 99 grátis! Qual é a "oferta" aqui?
There are SO many marketing stories on this whole ‘FREE’ issue. What are the facts? One of the first facts is that traditional nail polish…
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