O setor de beleza está repleto de produtos que prometem resultados milagrosos, desde o crescimento mais rápido das unhas até a força inquebrável. Mas até que ponto essas afirmações de marketing são verdadeiras?
Frequentemente recebemos perguntas sobre a eficácia dos produtos para unhas, especialmente aqueles que afirmam fortalecer as unhas ou evitar a quebra.
A typical example of a query we encounter a lot is: “I read in your book that nothing you can apply to the nails will make them grow faster or stronger, as this is determined by the nail matrix. However, some nail products claim to fuse together the nail plate layers to protect the nail and prevent cracking and breaking, stating that when they are used, the nail plate is stronger and grows longer. Is this a false claim? How could they possibly work?
We’ll also provide tips on how to interpret these claims accurately and when it might be worth reaching out to manufacturers for clarity. Let’s clear up the confusion on the above question and ensure that you’re fully informed about what you’re applying to your nails.
Decodificando as alegações de cosméticos: Força vs. Crescimento em Produtos para Cuidados com as Unhas
Ouço muito essa pergunta e ela é uma fonte constante de confusão. Os produtos cosméticos NÃO podem alegar legalmente que fazem com que a placa ungueal cresça mais rapidamente, mas não é isso que esses produtos alegam fazer.
When you carefully read the claims, and take the time to understand what is really being said, this becomes clear. These products don’t claim to make the nail grow faster. But they do claim to make the nail stronger. These products reinforce the nail plates making them stronger which prevents them from breaking, so they can naturally grow longer. Grow is the key word here.
Cosmetics can’t and don’t affect the way the nail plate grows. But they can reinforce the existing nail plate to make it stronger, so it can naturally grow longer. That is hugely different than saying the product makes the nail grow faster, which would be a false claim. Instead, these products claim to make the nail plate stronger, so it won’t break and can therefore naturally grow longer.
I think this is a valid claim. It pays to carefully read marketing claims to make sure you properly understand what’s being said and if you don’t understand, I suggest contacting the manufacturers to ask for a better explanation that you can understand.
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