O setor de unhas profissionais não é, em muitos aspectos, diferente de muitos outros setores da indústria da beleza. Mas, em muitos outros aspectos, é completamente diferente!
Historically, hairdresser’s are the older sector. Beautician’s and make-up artist’s have been in evidence for almost as long. Manicurist’s were connected with hairdresser’s or make-up artist’s. Beauty Therapy was a term coined in the 80’s. Aesthetician’s are a very recent advanced incarnation of beauty therapy.
Nail technician’s were only really separated in the early 90’s.
We are all aware of the short, fast track and, often, ‘not fit for purpose’ courses that are available for nails and beauty and, to a lesser extent, hair? We have never been a regulated industry, and this is unlikely to change in the near future. The Government are only interested in industry sectors that are capable of regulating themselves. This has not happened yet for the whole of ‘beauty’.
The whole nail sector has evolved into a place where many believe anyone can become a ‘professional’ in a few days. As a sector, we have allowed this to happen! The take up of the short and ‘not fit for purpose’ has been massive and this has set alarm bells ringing with the ‘powers that be’! In general, we are not acknowledged by anyone. Well, not enough to make any important changes that could have us recognised as a professional career. Beauty and nails are what school leavers do ‘if they are not academic’! Really!?
Então, voltando à pergunta original deste blog.
This sector, globally, has a vast number of experts, both in the chemistry and the dermatology of our services and products. Many provide their expertise for free! Are they believed? The answer is ‘yes’ by some; but ‘no’ by many!
Por que isso acontece?
- Crença de que as informações são um truque de marketing.
- Há outra agenda em andamento.
- As informações são diferentes das que lhes foram ensinadas.
- They don’t believe the science.
- It doesn’t fit with what they want to believe.
- Eles compram de uma marca que não tem ideia do que está vendendo.
- Eles acreditam nas informações de marketing menos que factuais.
It is such a sad and shameful situation. Education levels are probably at their lowest in the whole history of ‘nail services’. BUT there are some amazing education delivered by skilled and knowledgeable teachers!
There is also some amazing, factual information freely available from genuine experts. But many don’t read nor update their knowledge. They provide totally inaccurate answers on social media and are believed! Especially if they have a lot of ‘followers’! (Followers does not make anyone an ‘expert’! They possibly just do ‘pretty nails’ and spend most of their time working on their SM to get money and advertising sponsorship).
O verdadeiros especialistas estão genuinamente preocupados em obter informações corretas e factuais para o setor global! Esse setor SOMENTE sobreviverá no futuro com conhecimento e compreensão! NÃO com informações ruins que vão contra os fatos científicos e anatômicos.
Why do ‘professionals’ not believe these experts? Who knows! Maybe it doesn’t fit with their own agenda’ or product sales? True experts do not have this agenda! They want the industry to survive and become a true ‘professional career’.
É por isso que o NailKnowledge oferece tanto conteúdo gratuito de alguns especialistas globais. É claro que queremos que você faça o nosso Diploma! Você aprenderá muito mais do que imaginava. Mas, enquanto isso, acredite nos FATOS!
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