¿Rellenar el trabajo de otro?

Crear una clientela y atraer nuevos clientes a su negocio nunca es tarea fácil.

But we need those clients, and we certainly don’t want to discourage anyone from coming through the door. One of the easiest ways to recruit new and ultimately loyal clients is to provide them with both a service and an experience that they have never had before.

When new clients come from another salon and call on us for help it is usually because they are not satisfied with what they have had; maybe they have had problems with lifting, or nails not lasting, or their nails are just not well done, maybe cheap products have been used… No matter the reason, it gives us that golden opportunity to shine and give them exactly what they want and you will have a new client for life.

BUT, you say, “I’ve been told not to work on the nails that someone else has done; it will void my insurance; it will involve a removal and I don’t know what they have had on their nails; I will need to send them back to where they came for removal” etc.  All nonsense … and goodbye client.

There is absolutely no reason why you should not or cannot do an infill or rebalance on a client who has been to another salon as long as, when you do your consultation and preparation, you find the nails in pretty good fettle and no signs of anything going on that shouldn’t be! If they are firmly attached, clean and no more regrowth than is standard for a rebalance, then get on with it and produce a set of nails that are better than you were presented with, and that will last for the client and solve her issues. It may be that you need to change something she has previously had, maybe the nails need to be shorter, slimmer, thinner, structured differently… go to it and do what needs to be done! You should be able to see immediately where the problems lie.  

Como experto, es a usted a quien hay que escuchar y seguir su consejo, ya que a menudo es un mal diagnóstico y una mala prescripción que se ha dado de antemano lo que ha provocado los problemas en primer lugar.

But, you say, there may be a difference in colour or the products may be incompatible? Well, there might be a colour difference, explain that and give the client the choice of removal if that bothers her (which, you will explain, involves a supplemental cost) or perhaps she doesn’t care because she wants polish anyway which will hide any colour differences. This, in my experience, is the norm.

As far as products being incompatible? I have never come across a product that couldn’t be overlaid successfully with another brand as long as the base-layer is sound, but you need to use your head and make your decisions on what you know and what you can see, and explain to the client what she can expect.

Debo insistir una vez más en que hacer uñas bonitas sobre el trabajo de otro técnico puede llevar más tiempo al principio, para preparar y corregir los problemas, y lo más probable es que al principio tengas que cobrar más por este servicio. Después, las uñas son suyas y se aplicarán los precios normales; esto también hay que explicárselo a la clienta. Nunca he tenido a nadie que se haya ido porque, se han acercado a ti, porque quieren que les arregles las cosas.

Trabajar con nuevos clientes de otros salones es una de las formas más fáciles y mejores de aumentar tu cartera de clientes y, al igual que un animal rescatado, esos clientes te serán fieles de por vida si cumples tu parte del trato.