Acabar con los mitos

Definición de cosmético (Derecho de la UE):  Se entenderá por "producto cosmético" cualquier sustancia o mezcla destinada a ser puesta en contacto con las diferentes partes externas del cuerpo humano (epidermissistema piloso, uñas, labios y órganos genitales externos) o con los dientes y las mucosas de la cavidad bucal con vistas exclusiva o principalmente a limpiarlos, perfumarlos, modificar su aspecto y/o corregir los olores corporales y/o protegerlos o mantenerlos en buen estado. Sólo quiero citar esto para demostrar que TODOS los productos para las uñas son un cosmético y, por lo tanto, entran dentro de la categoría de "cosméticos". legislación all over the world. We work in a fabulous industry with so much going for it!! But there are also quite a few issues that need some attention so that they stop having  a strong negative force on our industry! Clearly, education is probably top of the list as there is no common ground in any country as to the minimum requirements! There is not even any common ground on terminology and facts!! This is not a new topic and there doesn’t appear to be a clear path to improving the situation that has been going on all during my career of 30+ years! However, there is one issue that has always been around but has changed its character and escalated in recent years! That is the ‘marketing spin’! Now, I’m not going to target any brand nor am I going to ‘name and shame’. What I am going to do is to encourage profesionales de la manicura to increase their education, knowledge and skills and be a true pro! Neither am I going to recommend not using brands that make the most of ‘spinning’ as many love them! BUT, what you do need to do is manage expectations and educate your clients with the true facts! So, what are the ‘spins’ and the ‘myths’? Basically, they are brands that don’t actually have much new to offer as there are so many nail brands out there! There is very little new in the world of nails (although there are one or two new ideas that are hitting the professional market so we’ll see how they do). It’s essential for  nail brand to make its mark and have a USP (unique selling point/proposition). Otherwise why would you buy it, especially if it is more expensive than many others? There are 100’s of gel pulimentos y 1000's de esmaltes de uñas on the market. The brands need you to want theirs above all others! The vast majority are very similar (and many come from the same factory with little, if any, formulation differences) So this is where marketing needs to spring into action! Buy me, buy me!! If you, as nail professionals, truly understand your science you will be able to differentiate the real facts from the spin! Don’t get taken in by the ‘stories’! Just reading Facebook threads leave me dismayed by how many are brain washed by sheer rubbish!! It sounds fantastic so it must be true!! NOOOOO! There are many specifics that I could address. I recently wrote about ‘breathable nails’.  With this article I’d like to focus on the generalities. Lets talk ‘general’: the 5 free, 7 free, 10 free, 20 free, química libre, no tóxico, vegan, islam, muslim and any other label you’d like to add, is, basically a spin!!! There is NO ingredient in nail products in any level that comes close to ‘toxic’!  I don’t really need to add to that but few will believe me! All this ‘x free’ malarkey applies to every nail polaco. There are a few ingredients that have been targeted by fear based activists so have been removed. They were not dangerous in the first place but have gone anyway. There is NO ‘chemical free’ anything!! We are chemicals, water is a chemical! Air is a chemical!! Energy is the only ‘chemical free’ thing! As an addition: nothing added to the placa para clavos puede cambiar la forma en que crece. Se trata de una situación genética predestinada que puede ser modificada por los sistemas del organismo a lo largo de la vida de una persona y por la enfermedad y el consumo prolongado de drogas. Una aplicación tópica no cambiará esta situación. Muchos productos pueden proteger y apoyar la condición y el crecimiento de la placa ungueal. Aquí es donde radica la gran diferencia entre cosméticos and drugs occur. A lot of products claim an effect that should be in the ‘drug’ category but they are clearly in the ‘cosmetic’ category and should NOT be making these claims! For those nail pros who truly want the correct and factual information I cannot recommend Doug Schoon highly enough! His scientific and supported facts are available on his website: http://www.schoonscientific.com/resource_type/technical-articles/ más su http://facetofacewithdougschoon.com and his new book ‘Face To Face with Doug Schoon. He is independent of any brand and every single piece of info can be supported by research and fact. If you love a brand but are not sure about their claims just keep asking why, how or prove it! Why should you have your professionalism undermined by marketing spin?