Marketing Claims: hypoallergenic, ‘free from’, vegan, cruelty free.
This is a brief description on what all these mean (or should mean!). You may see that many claims are just marketing stories and have no basis in legal requirements nor accuracy! Claims should follow certain criteria as best practice: A new claim that keeps popping up is that some UV gel polishes claim to …
Marketing Claims: hypoallergenic, ‘free from’, vegan, cruelty free. READ MORE
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