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How to reach the needy nail professionals

How to Reach the Needy?

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There are many nail professionals who take their careers very seriously, believing that learning continues throughout, and doesn’t stop after qualifying. This is the group that reads articles and books, joins webinars, takes new courses each year for updating skills or learning new ones, and undertakes brand training for new launches or conversions. 

Then there is the ‘other’ group who believe that they are done after qualifying. They may not subscribe to anything; they may not even be on social media or, if they are, ask questions due to poor education and missing facts, but then only agree with the answers that they want to hear.

We all are aware of the 100’s of questions from those who haven’t heard of or don’t believe in ‘matched systems’, and continue to ask which the best UV lamp is to buy from Amazon. Or “which is the best base coat to use to stop lifting (but I’m fine for colours)?” 

It is this second group that are the ‘needy’. But how to reach them? How to persuade them to upgrade their knowledge and keep up with new research and new product launches that have something specific to offer? How to suggest that buying ‘cheap’ (for the sake of ‘cheap’) is not usually the best option, and will cost more in the end?

We, at NailKnowledge, have just launched, what we consider to be, a FREE video that provides new information that will help to understand why so many allergies are occurring and how to avoid them. We absolutely KNOW that the first group, described above, will watch this and take note. We also know that many who really need to know this information won’t bother because they know it all already!

It is a fact that MANY nail professionals have lost their careers due to severe allergic reactions. Even more clients can no longer wear any nail coating other than nail polish, and may be compromised if dental work, orthopedic procedures, or simple skin adhesives will be needed. 

This is lost careers and lost clients…forever!

NailKnowledge has MASSES of free information on its website! Obviously, we believe the best solution is to take the Course and have a far better understanding of the theory than many other courses teach. Then add on all the other info. We have even created a way of making the investment easier to achieve by separating the Masterclasses. 

So, back to the original question: how do we reach the needy? 

This group is having massive negative implications on the whole global sector! They affect us ALL with ultra-cheap services, and lack of knowledge and understanding. The result is unhappy clients that think we are all incompetent. 

If you fit into the first group then, please, do your best to encourage ALL to update their knowledge and skills with whatever method is appropriate. I truly believe it is the responsibility of the ‘good guys’ to try to make the nail sector a better place for us all.

Of course, we would like you to promote NailKnowledge and, especially share the FOC video on ‘Allergies and How They Happen’. This is free because we truly believe in the importance of ‘understanding’.

Not everything is about money! Ethics play a very big part.

Believe in the Science!

Find the ‘Allergies and How They Happen’ video here

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An individual who is qualified to provide a wide range of nail services.<\/p>\n<\/div>","cmtt_a656a2a40632c1e29663156211bbc0bd":"

Nail coatings<\/div>
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Any product used to coat a finger or toe nail for strength or to add length and\/or colour.<\/p>\n<\/div>","cmtt_47ffca807399854a8cf9ed917af26471":"

Nail polish<\/div>
\n

A cosmetic product that coats the nails with a colour or clear film for strength and\/or an aesthetic quality. It is full of solvents that dry by evaporation.<\/p>\n<\/div>","cmtt_c0fe0b3a4644dbc02acdaadbe8507e77":"

Base Coat<\/div>
Nail Base Coat\n

Base coats are used in nail coatings and are designed to have good adhesion to the nail plate. In a traditional nail polish it can also prevent any staining by the colour coating.

It is essential to use with a UV gel system (unless the specific brand has been formulated with its own adhesion properties) as it will adhere to the nail plate and also to the subsequent layers.<\/p>\n<\/div>","cmtt_1256c04862bdc6c8fe0105389d4f595c":"

Allergy<\/div>
Allergy Symptoms\n

The reaction of the body to certain chemicals that it sees as a threat to health. It is a permanent condition.
<\/p>\n<\/div>","cmtt_e0d97b219a649705c5dec1e4bd630cd2":"

Allergic<\/div>
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Describes an individual whose immune system has adversely reacted to a chemical of any kind.<\/p>\n<\/div>","cmtt_f328d734711cc4e9eb4c65070e22ae6d":"

UV Lamp<\/div>
UV-GEL hand in nail lamp\n

UV lamp is the electrical equipment that is needed when using UV cured nail products. These products have a formula including photo initiators that need the energy of UVA on the electronic magnetic spectrum to start the polymerisation process. It s important that the lamp is scientifically matched with the products to ensure a \u2018proper cure\u2019 of the overlay or coating as the wavelength, intensity and time is crucial for the process to be efficient.<\/p>\n<\/div>","cmtt_045b376e7d4612af2edbd543cb1f20c6":"

Lifting<\/div>
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When adhesion of a nail coating to the nail plate breaks down because the nail coating has reached the end of its lifecycle.
When the nail coating has also been applied to the nail plate but touched the skin, the movement of the nail plate causes a fracture in the coating and water and or oil can get underneath the coating and lift it from the nail plate.
When the client has had some kind of accident \u2013 banged his\/her nail coating and caused it to fracture or break allowing water and or oil to get underneath.
When the nail plate is not properly cleaned or prepared before application then the nail coating will not adhere well to the nail plate and lift away.
It\u2019s important to spot this in time and replace or repair the nail coating to prevent infections from 'Pseudomonas Aeruginosa' or White Superficial Onychomycosis taking hold.<\/p>\n<\/div>","cmtt_3f8d3201115a7ddcbcc5a1a736963226":"

REACH<\/div>
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REACH stands for Registration, Evaluation, Authorisation, and Restriction of Chemicals.
It is a\u00a0European Union regulation\u00a0that addresses the production and use of\u00a0chemical substances, and their potential impacts on both human health and the environment. The regulation also established the\u00a0European Chemicals Agency, which manages the technical, scientific, and administrative aspects of REACH.<\/p>\n<\/div>"}}; -->